AU Small Finance Bank Campaign Manager 48 yrs

Responsibilities :

- Build strategies to drive customer engagement and growth across acquisition, transaction & activation through multiple campaigns across Email, SMS, WhatsApp, Web personalization, etc.

- Apply demographical, behavioral & transactional attributes to identify customer cohorts/segments

- Design and run A/B & multivariate testing & audit customer communications to create effective customer journeys

- Coordinate with business & functions including product, technology, risk compliance, etc.

- Collect customer feedback, track performance and optimize design/targeting to improve the campaign effectiveness

Requirements :

- Experience in Customer Lifecycle Marketing or Campaign Management or Customer Value Management

- Proficiency in Marketing Automation Technology (Netcore, Unica, Adobe Campaign, etc., or similar)

- Experience using analytical and database tools (Advanced Excel, Adobe Analytics, Google Analytics, etc, or similar)

- Strong project management skills & ability to work under tight deadlines