Area Business Manager VLS Retail

Key Responsibilities

1. Sales & Business Performance

Achieve sales targets, revenue growth, and profitability goals for assigned stores.
Analyze store-wise performance, identify gaps, and implement action plans.
Drive key business metrics such as:
Sales conversion
Average transaction value (ATV)
Customer footfall
Product mix
Customer retention
Plan and execute local sales initiatives and promotional activities.
2. Store Operations Management

Ensure smooth functioning of all assigned optical stores.
Monitor adherence to company SOPs, policies, and operational standards.
Conduct regular store visits and audits.
Ensure excellent customer service and in-store experience.
Maintain proper visual merchandising and store presentation.
3. Team Management & Development

Lead, motivate, and develop Store Managers and store teams.
Monitor manpower planning, productivity, and attendance.
Identify training needs and coordinate skill development programs.
Support recruitment, onboarding, and performance management.
4. Optical Business Management

Ensure proper management of optical products including:
Frames
Sunglasses
Lenses
Contact lenses
Accessories
Monitor inventory levels, stock availability, and ageing stock.
Coordinate with supply chain for replenishment and stock movement.
Reduce stock loss, damage, and shrinkage.
5. Customer Experience

Ensure high standards of customer service across stores.
Handle escalated customer complaints and provide timely resolutions.
Improve customer satisfaction and loyalty.
6. Compliance & Administration

Ensure compliance with company policies and statutory requirements.
Monitor billing, cash handling, documentation, and reporting.
Ensure store safety and security practices.
7. Reporting & Analysis

Prepare and share regular reports on:
Sales performance
Store KPIs
Inventory
Staff productivity
Market feedback
Provide insights and recommendations to management.
Required Skills & Competencies

Strong retail operations knowledge (optical/eyewear industry)
Leadership and team management skills
Sales-driven approach
Customer service orientation
Analytical and problem-solving ability
Good communication and negotiation skills
Knowledge of MS Excel and retail reporting
Qualification & Experience

Graduate/Post Graduate preferred
5–10 years of experience in retail operations (optical retail preferred)
Experience managing multiple stores/locations
Key Performance Indicators (KPIs)

Sales achievement %
Store profitability
Same-store growth
Conversion rate
ATV / ASP growth
Inventory accuracy
Customer satisfaction score
Employee productivity & retention
SOP compliance
Pay: ₹40,000.00 - ₹42,000.00 per month

Benefits:

Paid sick time
Paid time off
Provident Fund
Experience:

ManagerPlus: 5 years (Required)
Work Location: In person