Verified Job
Marketing
Advertising Manager
Marketing
#44076
Remote / WFH
Monash University
Job Description
The Opportunity
Paid media and demand generation play a critical role in how Monash engages prospective students and drives global recruitment. As Advertising Manager, you will lead the Channel Experience and Program Change team to oversee the University’s media buying, social media activity and the development of creative, high-impact advertising campaigns focused on lead generation, student recruitment and student engagement.
Key Responsibilities:
Translate higher-education marketing strategy into multi-channel advertising and social plans that drive measurable impact
Lead the delivery of university-wide and faculty-specific paid campaigns across social, digital, and above-the-line (ATL) channels
Manage external media and creative agencies, ensuring all output aligns seamlessly with our brand guidelines and strategic priorities
Manage operational activities, including planning, continuous service improvement, reporting and risk management.
Lead a team of 3 direct reports, you will foster a motivated, highly trained and customer-focused work environment
This is an exciting opportunity for a seasoned media and marketing professional who thrives in a matrix environment, excels at managing agency partnerships and wants to shape how one of Australia's leading universities drives paid demand generation at scale.
About You
You are an experienced marketing and media professional who understands how to turn brand strategy and multi-channel campaign implementation into high-performing student recruitment outcomes.
Deeply experienced in social, digital, and ATL media buying, with a proven track record of confidently steering external creative and media agencies.
Driven by how advertising maps to the broader student journey, connecting paid media execution directly to business objectives and compliance requirements.
Comfortable managing large budgets, tracking performance metrics, and using regular business reporting to manage risks and optimize ROI.
Understands the critical importance of brand governance, seamlessly balancing creative flair with operational and financial rigour.
Excels at managing, mentoring, and motivating a high-performance team to deliver quality outcomes under tight deadlines.
Adept at building strong, consultative relationships within complex matrix structures, faculties, and senior executive teams.
A proactive problem-solver who champions operational efficiency and strategic service delivery.
Selection Criteria
Extensive experience in social, digital and above-the-line (ATL) media buying, multi-channel campaign implementation, reporting, and analytics.
Demonstrated experience in managing external suppliers, including media and creative agencies, as well as working alongside designers to manage creative work within strict brand guidelines.
To Apply
For instructions on how to apply, please refer to 'How to apply for Monash Jobs'. Your application must include your latest CV and a Cover Letter outlining your suitability to role.
Diversity is one of our greatest strengths at Monash. We encourage applications from Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, people with disabilities, neurodivergent people, and people of all genders, sexualities, and age groups.
We are committed to fostering an inclusive and accessible recruitment process at Monash. If you need any reasonable adjustments, please contact us at [email protected] in an email titled 'Reasonable Adjustments Request' for a confidential discussion.
Your employment is contingent upon the satisfactory completion of all pre-employment and/or background checks required for the role, as determined by the University.
Enquiries: Kanika Bhatia, Director Channel Experience and Program Change, [email protected]
Position Description: Advertising Manager
Applications Close: Sunday 29 June 2026, 11:55pm AEST
Supporting a diverse workforce
Paid media and demand generation play a critical role in how Monash engages prospective students and drives global recruitment. As Advertising Manager, you will lead the Channel Experience and Program Change team to oversee the University’s media buying, social media activity and the development of creative, high-impact advertising campaigns focused on lead generation, student recruitment and student engagement.
Key Responsibilities:
Translate higher-education marketing strategy into multi-channel advertising and social plans that drive measurable impact
Lead the delivery of university-wide and faculty-specific paid campaigns across social, digital, and above-the-line (ATL) channels
Manage external media and creative agencies, ensuring all output aligns seamlessly with our brand guidelines and strategic priorities
Manage operational activities, including planning, continuous service improvement, reporting and risk management.
Lead a team of 3 direct reports, you will foster a motivated, highly trained and customer-focused work environment
This is an exciting opportunity for a seasoned media and marketing professional who thrives in a matrix environment, excels at managing agency partnerships and wants to shape how one of Australia's leading universities drives paid demand generation at scale.
About You
You are an experienced marketing and media professional who understands how to turn brand strategy and multi-channel campaign implementation into high-performing student recruitment outcomes.
Deeply experienced in social, digital, and ATL media buying, with a proven track record of confidently steering external creative and media agencies.
Driven by how advertising maps to the broader student journey, connecting paid media execution directly to business objectives and compliance requirements.
Comfortable managing large budgets, tracking performance metrics, and using regular business reporting to manage risks and optimize ROI.
Understands the critical importance of brand governance, seamlessly balancing creative flair with operational and financial rigour.
Excels at managing, mentoring, and motivating a high-performance team to deliver quality outcomes under tight deadlines.
Adept at building strong, consultative relationships within complex matrix structures, faculties, and senior executive teams.
A proactive problem-solver who champions operational efficiency and strategic service delivery.
Selection Criteria
Extensive experience in social, digital and above-the-line (ATL) media buying, multi-channel campaign implementation, reporting, and analytics.
Demonstrated experience in managing external suppliers, including media and creative agencies, as well as working alongside designers to manage creative work within strict brand guidelines.
To Apply
For instructions on how to apply, please refer to 'How to apply for Monash Jobs'. Your application must include your latest CV and a Cover Letter outlining your suitability to role.
Diversity is one of our greatest strengths at Monash. We encourage applications from Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, people with disabilities, neurodivergent people, and people of all genders, sexualities, and age groups.
We are committed to fostering an inclusive and accessible recruitment process at Monash. If you need any reasonable adjustments, please contact us at [email protected] in an email titled 'Reasonable Adjustments Request' for a confidential discussion.
Your employment is contingent upon the satisfactory completion of all pre-employment and/or background checks required for the role, as determined by the University.
Enquiries: Kanika Bhatia, Director Channel Experience and Program Change, [email protected]
Position Description: Advertising Manager
Applications Close: Sunday 29 June 2026, 11:55pm AEST
Supporting a diverse workforce
