Account Executive Technology

Role Specifications:

Executive
• Writing persuasive campaign content
• Translate comprehensible content from ambiguous scripts
• Craft formal, well-written emails to clients
• Draft basic press releases, Q&A documents and briefing documents.

Building relationships with influencers
• Gain professional trust from clients through crystal clear communication.
• Recognize and identify key influencers in the media sphere for specific campaigns.
• Pitch story angles to the media.
• Provide status updates and present simple, intelligible ideas at client meetings.
• Actively participate in brainstorming sessions - Have a point of view!

Operations
• Manage vendors and follow up with multiple stakeholders including negotiations.
• RSVP management
• Maintaining notes of meetings
• Ability to keep to deadlines with quality output.
• Responsible for keeping the team and clients abreast of deadlines and progress.

Turning data into insights
• Accurately translate and create media monitoring documents.
• Conduct accurate media monitoring research.
• Translate data into follow up actions.

Digital
• Awareness of the basic digital platforms – Facebook, Twitter etc.
• Ability to conduct online monitoring.
• Ability to create/ develop digital content

Qualifications & Skills:

Educational Qualifications

A Post Graduate qualification in Business Administration or a professional qualification in the field of public relations/ marketing communication or advertising.