Verified Job
Marketing
Walk-in || Digital Marketing Executive (Mumbai)
Marketing
#815708
Remote / WFH
Expert Contech Projects
Job Description
Role & responsibilities
- Develop and execute digital marketing strategies to increase brand awareness, website traffic, leads, and conversions.
- Manage SEO (Search Engine Optimization) activities, including keyword research, on-page optimization, and content optimization.
- Plan and manage social media marketing across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Create and coordinate digital content, including blogs, social media posts, videos, emails, and landing pages.
- Manage Google Ads, Meta Ads, and other paid advertising campaigns.
- Monitor campaign performance and optimize campaigns based on KPIs such as CTR, CPC, conversions, and ROI.Manage email marketing campaigns, including audience segmentation, scheduling, and performance tracking.
- Analyze website and campaign data using tools such as Google Analytics and Google Search Console.
- Conduct competitor and market research to identify new marketing opportunities.
- Collaborate with the sales, design, content, and business development teams.
- Prepare regular reports on digital marketing performance and provide actionable insights.
- Stay updated on the latest digital marketing trends, algorithms, tools, and best practices.
- Manage the company's online reputation and ensure consistent brand communication across digital channels.Preferred candidate profile
- Bachelors degree in Marketing, Business Administration, Communications, or a related field.
- 3 to 5 years of experience in digital marketing, social media marketing, SEO, SEM, or online advertising.
- Strong understanding of SEO, Google Ads, Meta Ads, social media, email marketing, and content marketing.
- Experience with tools such as Google Analytics, Google Search Console, Google Ads, Meta Business Suite, and Canva.
- Strong analytical and problem-solving skills with the ability to interpret campaign performance data.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to develop engaging digital content and marketing campaigns.
- Ability to manage multiple projects, meet deadlines, and work effectively in a team.
- Good knowledge of current digital marketing trends, platforms, and best practices.Candidates with relevant certifications in Google Ads, SEO, social media, or digital marketing will be preferred.
Perks and benefits
- Competitive salary based on experience and skills
- Opportunities for career growth and professional development
- Exposure to SEO, social media, paid advertising, content marketing, and analytics
- Flexible and collaborative work setting
- Employee recognition and rewards
- Opportunities to work on exciting campaigns and projects
- Supportive team culture with continuous learning opportunities
- Develop and execute digital marketing strategies to increase brand awareness, website traffic, leads, and conversions.
- Manage SEO (Search Engine Optimization) activities, including keyword research, on-page optimization, and content optimization.
- Plan and manage social media marketing across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Create and coordinate digital content, including blogs, social media posts, videos, emails, and landing pages.
- Manage Google Ads, Meta Ads, and other paid advertising campaigns.
- Monitor campaign performance and optimize campaigns based on KPIs such as CTR, CPC, conversions, and ROI.Manage email marketing campaigns, including audience segmentation, scheduling, and performance tracking.
- Analyze website and campaign data using tools such as Google Analytics and Google Search Console.
- Conduct competitor and market research to identify new marketing opportunities.
- Collaborate with the sales, design, content, and business development teams.
- Prepare regular reports on digital marketing performance and provide actionable insights.
- Stay updated on the latest digital marketing trends, algorithms, tools, and best practices.
- Manage the company's online reputation and ensure consistent brand communication across digital channels.Preferred candidate profile
- Bachelors degree in Marketing, Business Administration, Communications, or a related field.
- 3 to 5 years of experience in digital marketing, social media marketing, SEO, SEM, or online advertising.
- Strong understanding of SEO, Google Ads, Meta Ads, social media, email marketing, and content marketing.
- Experience with tools such as Google Analytics, Google Search Console, Google Ads, Meta Business Suite, and Canva.
- Strong analytical and problem-solving skills with the ability to interpret campaign performance data.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to develop engaging digital content and marketing campaigns.
- Ability to manage multiple projects, meet deadlines, and work effectively in a team.
- Good knowledge of current digital marketing trends, platforms, and best practices.Candidates with relevant certifications in Google Ads, SEO, social media, or digital marketing will be preferred.
Perks and benefits
- Competitive salary based on experience and skills
- Opportunities for career growth and professional development
- Exposure to SEO, social media, paid advertising, content marketing, and analytics
- Flexible and collaborative work setting
- Employee recognition and rewards
- Opportunities to work on exciting campaigns and projects
- Supportive team culture with continuous learning opportunities
