• A good reader – reads news and articles published on both online and offline platforms daily.
• Excellent verbal and written communication skills A working knowledge of SEO and how it applies to content marketing Can create content for web, email, social media, scripts and other customer-facing communications in both digital, prints, as well as for live events.
• Experience in shaping content that inspires and motivates customer engagement Regularly produce various content types, including email, social media posts, blogs, and articles Able to write 3000 Words minimum in 8 hours.
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms Analyse content marketing metrics and makes changes as needed Collaborate with other departments to create innovative content ideas Proofread and edit blog posts before publication Conduct simple keyword research and use SEO guidelines to increase web traffic Promote content on social media Identify customers’ needs and gaps in our content and recommend new topics