Sr. Digital Marketing Specialist
Job Description
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SRS Infotech
Sr. Digital Marketing Specialist
SRS Infotech · Delhi · via Indeed
Full–time
No Degree Mentioned
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Job description
Responsibilities: -
• Report to directly Sr. Manager or CEO Create digital marketing campaigns and monitor their progress.
• Optimize the campaigns with CPC, CPI, CPA, CTR, CPM after analyzing their performance. Set up ad groups and keywords.
• Checking daily, weekly, and monthly performance report of campaigns for key metrics.
• Manage the organization’s website Tracking website traffic flow regularly & have to provide internal reports.
• Creating SMS, GIFs for a campaign. Integrate email-based marketing campaigns.
• Do the required optimization of content for the webpage, and social media platforms such as Facebook, Instagram, Twitter, Google Plus, LinkedIn, etc.
• Fixing up errors in the online content of website, posts, emails, and other marketing collateral.
• Editing and posting articles, website content, content for videos, podcasts, and audio.
• Arrange guest posts, webinars, and webcasts on a regular basis. Optimize Landing Pages according to the requirement.
• Identify new digital marketing trends and strengthen brand positioning. Search Engine Optimization to be done for the website pages.
• Sketching & Execution of the company’s product and services in the digital space.
• Execution of social media efforts in order to improve likes, shares, KPIs, tweets, etc.
• Create Campaigns for contextual marketing. Experience in managing, implementation of media buying campaigns within timeline and budget is a must.
• Candidate should be familiar with the concept of A/B & multivariate testing.
