P.ID : 1365 - Digital Marketing Manage

Job description
Job Summary:

The Digital Marketing Manager will oversee all digital marketing initiatives for Deejos, ensuring the alignment of marketing strategies with business goals. This role requires a highly skilled individual capable of managing a team of specialists across various digital marketing disciplines, including PPC, SEO, content strategy, social media, video production, and graphic design. The ideal candidate will have a strong background in digital marketing, excellent leadership abilities, and a proven track record of driving successful campaigns.

Key Responsibilities:
• Strategic Planning:
• Develop and implement comprehensive digital marketing strategies to drive traffic, generate leads, and boost sales.
• Set clear objectives and KPIs for the digital marketing team.
• Monitor industry trends and competitor activities to stay ahead of the market.
• Team Management:
• Lead and manage a team of 6 specialists, including PPC Specialist, SEO Specialist, Content Strategist/Writer, Social Media Manager, Video Producer, and Video Editor cum Graphic Designer.
• Assign tasks, set deadlines, and ensure the team meets performance goals.
• Provide guidance, training, and support to team members, fostering a collaborative and productive work environment.
• Campaign Management:
• Oversee the creation, execution, and optimization of digital marketing campaigns across various channels (e.g., search engines, social media, email).
• Ensure all campaigns are aligned with brand guidelines and business objectives.
• Analyze campaign performance data and make data-driven decisions to optimize results.
• Budget Management:
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
• Track and report on budget utilization and ROI.
• Performance Analysis:
• Regularly review analytics and metrics to measure the effectiveness of digital marketing efforts.
• Generate detailed performance reports and present findings to senior management.
• Implement A/B testing and other methodologies to continuously improve campaign performance.
• Collaboration:
• Work closely with other departments (e.g., sales, product development) to ensure cohesive and integrated marketing efforts.
• Coordinate with external agencies and vendors when necessary.
• Innovation and Improvement:
• Continuously seek out new digital marketing trends, tools, and technologies.
• Implement innovative strategies to enhance the digital presence and reach of DEEJOS.

Qualifications:
• Education:
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Advanced degree or certifications in digital marketing are a plus.
• Experience:
• Minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial role.
• Proven track record of managing and optimizing digital marketing campaigns.
• Skills:
• Strong understanding of PPC, SEO, content marketing, social media, video production, and graphic design.
• Excellent leadership and team management skills.
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media management tools).
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent communication and interpersonal skills.
• Creative thinker with the ability to innovate and adapt in a fast-paced environment.

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