Social Media Strategist

Responsibilities

• Design social media strategies to achieve marketing targets

• Manage, create and publish original, high quality content

• Administer all company social media accounts ensuring up-to-date content

• Liaise with writers and designers to ensure content is informative and appealing

• Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches

• Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)

• Prepare weekly and monthly reports on web traffic and ROI

• Monitor SEO and user engagement and suggest content optimization

• Communicate with industry professionals via social media to create a strong network

• Train internal teams to integrate and maintain a cohesive social media strategy

• Stay up-to-date with new digital technologies and social media best practices

Requirements and skills

• Proven work experience as a Social media strategist or Social media manager

• Hands on experience using social media for brand awareness

• Understanding of SEO and web traffic metrics

• An ability to identify target audience preferences and build content to meet them

• Excellent multitasking skills

Strong written and verbal communication skills

BSc degree in Marketing or relevant field