Social Media - Personal Branding

Key Responsibilities: Personal Branding Management: Strategize, manage and curate engaging content for the personal social media profiles of the PAC directors (e.g., Instagram, LinkedIn, Facebook, etc.). Build and maintain a strong personal brand for the directors that reflects their values, leadership, and the ethos of the PAC brand. Collaborate with the directors to create content that showcases their involvement in the beauty industry, including behind-the-scenes, leadership insights, and personal stories. Engage with followers and respond to inquiries or comments on the directors' profiles, ensuring a professional and positive tone. Content Creation & Strategy: Develop creative, visually appealing, and engaging content (posts, reels, stories, etc.) for both personal and brand accounts. Coordinate and assist in photoshoots, video content, and influencer collaborations for personal branding as well as the beauty brand. Plan and execute social media calendars for both personal and brand accounts, ensuring consistency in tone, message, and aesthetics. Use data and analytics to refine and optimize social media strategies, ensuring maximum reach and engagement. Growth & Engagement: Grow the followers and engagement of the directors’ personal profiles by leveraging beauty industry trends and networking opportunities. Identify and collaborate with relevant influencers, thought leaders, and key figures in the beauty industry for both personal and brand accounts. Conduct regular research on competitors, industry trends, and audience behavior to stay ahead of the curve. Cross-Platform Social Media Management: Manage the brand’s official social media accounts alongside the personal profiles, ensuring brand consistency and alignment in messaging. Create and schedule content across multiple platforms (Instagram, Facebook, LinkedIn, etc.) for both the directors and the company. Monitor social media performance, using insights to inform future strategies. Additional Responsibilities: Maintain calendars for directors and makeup artists Coordinate travel arrangements for directors and makeup artists Ensure brand consistency across personal and brand accounts Stay updated on industry trends and best practices Requirements: Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Proven experience (3+ years) in social media management, with a focus on personal branding and beauty brands. Strong understanding of beauty and personal care industry trends. Excellent written and verbal communication skills. Proficiency in content creation tools such as Canva, Adobe Creative Suite, or similar. Demonstrated experience in managing social media platforms including Instagram, LinkedIn, Facebook, YouTube. Analytical mindset with the ability to use social media insights and data to optimize content. Strong organizational skills with the ability to multitask and meet deadlines. Creative, proactive, and adaptable, with the ability to work closely with high-level stakeholders. Preferred Skills: Experience working with beauty influencers or in the beauty industry. Knowledge of SEO and digital marketing strategies. Familiarity with influencer marketing and partnerships. Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Work Location: In person