Social Media Marketer

Job description
What you’ll do
Aegis Softtech is looking for Social Media Marketer to join our dynamic team and embark on a rewarding career journey
As a social media marketer, your role is to create and execute strategies to promote a brand, product, or service on various social media platforms
Your goal is to increase brand awareness, engage with the target audience, drive website traffic, and ultimately generate leads or sales
Here are some key responsibilities and tasks of a social media marketer:Strategy development: You'll work closely with the marketing team to define social media goals, target audience, and key performance indicators (KPIs)
You'll also identify the most appropriate social media platforms for the brand
Content creation: You'll create compelling and engaging content such as text posts, images, videos, and infographics to attract and engage the target audience
The content should align with the brand's voice and values
Social media management: You'll manage the brand's social media accounts, including scheduling and publishing posts, responding to comments and messages, and monitoring mentions and conversations about the brand
Community engagement: You'll actively engage with the brand's audience by responding to comments, messages, and mentions
Building a positive and interactive community around the brand is crucial for social media success
Social media advertising: You'll plan and execute paid advertising campaigns on social media platforms, targeting specific audience segments and optimizing ads for better performance
This may involve running sponsored posts, creating ad campaigns, and monitoring ad metrics
Industry type
Software Product
Department
Marketing & Communication
Role
Social Media Marketing
Role category
Digital Marketing
Employment type
Full Time, Permanent
Education
Any Graduate, Any Postgraduate