Social Media Manager & Content Producer — Personal Brand (Toronto, Hybrid)- job post Bear&Sh
Job Description
Location:Toronto / GTA — in-person, on-site shoots required
Type: Independent contractor
Industry:Lifestyle, fashion, beauty, travel
About the role
A lifestyle and travel creator with an established, high-reach Instagram account is hiring one person to own the content operation end to end.
The account already generates significant reach. The mandate for this role is audience growth and revenue, and performance is measured against both.
This is a combined strategy and production role. You develop the content, direct and film it on location, brief the editors, publish it, and track what worked. You are not a camera operator executing someone else's plan, and there is no content lead above you.
Responsibilities
Content strategy
Own the content plan: positioning, formats, cadence, and growth targets
Set the publishing volume. There is no fixed quota — you determine what output produces the best results and justify it with data
Test single ideas across multiple formats rather than committing to one execution
Track performance per piece and apply the findings to the next cycle
Writing
Scripts, hooks, voiceovers, and captions
Recurring series and repeatable formats
Production
Plan and organize shoots: locations, shot lists, references, scheduling
Film on location using iPhone
Direct the creator on camera: delivery, posture, styling in frame, composition
Adjust the plan live during shoots and confirm coverage before wrapping
Publishing and community
Brief and manage editors; own final output quality
Schedule, publish, and manage the accounts daily
Community management and inbound message handling
Monetization
Build partnership assets: media kit, rate card, outreach lists
Manage inbound brand inquiries
Position digital products and guides within the content so they convert
Deliver branded content to spec and report on performance
Requirements
