Digital Marketing Specialist- job post Tourism Red Deer
Job Description
Summary:
Tourism Red Deer is the Destination Management Organization (DMO) for Red Deer and region. We exist to grow the visitor economy in Red Deer, Red Deer County, and Central Alberta. Our goal as an organization is to position our region as the top major event destination in Canada among small - medium sized cities.
Tourism Red Deer is seeking a creative, organized, and digitally savvy Digital Marketing Specialist to join our marketing team. This position plays a key role in showcasing Red Deer as a vibrant destination through engaging digital content, website management, graphic design, photography, videography, and visitor-facing digital platforms. The successful candidate will take ownership of Tourism Red Deer's digital content and website presence while supporting broader marketing and communications initiatives. As a key part of the Marketing and Communication team, this individual works closely with our community partners and members, in promoting Red Deer and region.
If you're someone who enjoys wearing multiple hats, thrives in a collaborative environment, and loves creating content that inspires people to explore new places, we'd love to hear from you.
Role, Responsibilities and Key Performance Areas:
Website, Digital & Graphic Content Creation: (60% - 70%)
The successful candidate will lead Tourism Red Deer's digital content and online visitor experience by:
Maintaining and updating Tourism Red Deer's website to ensure visitor information is current, engaging, and accurate.
Managing visitor-facing digital platforms, including online passes, digital campaigns, forms, event listings, and other interactive tools.
Reviewing, approving, and publishing community events to the online events calendar while proactively sourcing additional member and community events.
Organizing and maintaining digital asset libraries, photography, video, graphics, and marketing resources.
Capturing high-quality photography and videography at community events, attractions, member businesses, and partner locations.
Editing short-form video content using Cap Cut, Adobe Premiere Pro, or similar software.
Designing creative marketing materials and branded assets that support Tourism Red Deer campaigns, events, promotions, and partner initiatives.
Ensuring Tourism Red Deer's digital presence reflects current branding, marketing priorities, and visitor needs.
Marketing & Communications Support: (20% - 30%)
Support content creation for social media, blogs, newsletters, promotional materials, and partner communications.
