Social Media Branding Manager

Compensation: Fixed salary up to ₹50,000 per month

We are an ecommerce company hiring a Social Media & Brand Manager to manage our organic social media presence, strengthen brand identity, and build audience engagement across digital platforms.

This role is focused on organic social media, brand communication, content planning, and community growth. It is not a paid ads or field sales role. We are looking for someone who understands Instagram, reels, short-form content, brand storytelling, trends, and ecommerce consumer behavior.

Responsibilities:

- Plan and manage organic social media content across Instagram and other relevant platforms

- Build a consistent brand voice, content style, and communication direction

- Create monthly content calendars for reels, posts, stories, launches, campaigns, and brand moments

- Develop content ideas around products, trends, customer needs, festivals, launches, and brand positioning

- Write captions, hooks, content briefs, scripts, and campaign concepts

- Coordinate with designers, video editors, creators, influencers, and internal teams

- Track organic performance including reach, engagement, saves, shares, profile visits, and conversions

- Improve content based on insights, audience behavior, competitor research, and platform trends

- Manage community engagement through comments, DMs, stories, polls, and interactive formats

- Support product launches, influencer collaborations, brand campaigns, and ecommerce growth initiatives

Requirements:

- Minimum 2 years of experience in social media, brand marketing, content strategy, organic growth, or digital marketing

- Strong understanding of Instagram, reels, short-form video, trends, and content formats

- Good sense of branding, visual storytelling, copywriting, and ecommerce consumer behavior

- Experience creating content calendars