Social Media and Content Specialist- job post Niagara Falls Tourism
Job Description
Position: Social Media & Content Specialist
Full-Time
About the Role
Niagara Falls Tourism is seeking a creative, innovative, and detail-oriented Social Media & Content Specialist to join our Marketing team. This role is responsible for creating engaging digital content, managing social media channels, supporting marketing initiatives, and sharing the Niagara Falls experience with audiences around the world.
The successful candidate will play a key role in developing photo, video, and written content, managing social media platforms, supporting influencer partnerships, and helping grow awareness of Niagara Falls as a world-class destination.
This position reports directly to the Marketing Manager.
Key Responsibilities
Social Media and Content Creation
Develop, create, and publish engaging photo, video, graphic, and written content across Niagara Falls Tourism social media channels.
Manage social media platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, and emerging platforms.
Maintain a consistent brand voice, visual identity, and content quality across all channels.
Capture on-location photography and videography of destinations, experiences, events, and member businesses.
Build and maintain an organized library of digital assets for marketing use.
Stay current on social media trends and apply innovative ideas to increase engagement.
Influencer Marketing & Partnerships
Identify and build relationships with influencers and content creators aligned with Niagara Falls Tourism’s brand and audience.
Coordinate influencer visits, including itinerary planning, partner coordination, and on-site support.
Communicate campaign goals, expectations, and brand guidelines with creators.
