Social Media & Brand Content Manager- job post First House
Job Description
About First House
First House is a luxury, appointment-only beauty house opening in Yorkville, Toronto.
Inspired by London's private members' clubs and boutique hotels, First House reimagines the traditional nail salon through elevated service, thoughtful design, and an immersive guest experience. Every detail - from our interiors and signature scent to our music, rituals, and hospitality - is intentionally curated to make every visit feel exceptional.
As we prepare for our opening, we're looking for a creative and strategic Social Media & Brand Content Manager to help introduce First House to the world and build our digital presence from the ground up.
Job Overview
We're seeking a creative, detail-oriented, and highly aesthetic individual who understands that social media is more than posting content - it's building a brand.
You'll work closely with the founder to develop and execute our social media strategy, create compelling photo and video content, grow an engaged online community, and communicate the First House story across every digital touchpoint.
This is an opportunity to shape the voice and visual identity of a new luxury brand from day one. If you're passionate about storytelling, design, hospitality, beauty, and creating content that people genuinely want to engage with, we'd love to hear from you.
Responsibilities
Develop and execute a comprehensive social media strategy across Instagram and TikTok.
Plan, create, film, edit, and publish engaging short-form video and photo content that reflects the First House brand.
Develop monthly content calendars aligned with product launches, seasonal campaigns, events, and marketing initiatives.
Create compelling captions, stories, graphics, and other digital content while maintaining a consistent brand voice.
Schedule and publish content using social media management tools.
Monitor trends, identify content opportunities, and recommend new ideas to grow brand awareness and engagement.
Engage with our online community by responding to comments, direct messages, and customer inquiries when required.
Ensure all content maintains the luxury aesthetic and high standards of the First House brand.
