Verified Job
Marketing
Senior Marketing Specialist
Marketing
#793147
Remote / WFH
Nielsen
Job Description
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Nielsen
Senior Marketing Specialist I
Nielsen · India · via LinkedIn
14 hours ago
Full–time
Apply on LinkedIn
Apply on BeBee
Apply on FlexBoard
Apply directly on Jobaaj
Apply on JobSearchHelp4U
Apply directly on Trabajo.org
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Job description
Company Description
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description
Nielsen is looking for a Senior Marketing, SEO to lead the organic search and content strategy efforts on Nielsen.com. Operating at the intersection of technical search and creative storytelling, you will be the primary driver of our organic growth engine. Reporting to the Director, Website Strategy, you will be responsible for defining the technical requirements for discoverability and scaling a content strategy that succeeds in the age of LLM-driven search (AIO) and traditional search engine algorithms. You will serve as a strategic partner to Creative, Tech, and Demand Gen teams to ensure our insights are not only discoverable but authoritative. We need someone who is hands-on, aggressive in testing, and laser-focused on growth. If you possess a high degree of strategic vision, technical SEO fluency, and thrive in an environment defined by rapid iteration and data-backed decision-making, this role is for you.
• Responsibilities
Strategic SEO & Content Planning
• Develop and own the overarching SEO and content strategy for Nielsen.com and owned digital sites in collaboration with the Director of Web Strategy.
• Develop a roadmap and drive execution of SEO initiatives to meet aggressive business goals for organic growth.
• Apply a metrics-driven approach to help inform content creation, generate insights, and make data-driven decisions to optimize performance.
• Collaborate with the Creative and Content Teams to produce new and revise existing content in creative, attention-grabbing ways that satisfy both human intent and LLM-driven search preferences.
Technical SEO & Discoverability
• Define the technical SEO workstream across all site properties, partnering with Web Ops Team, Developers and Data Science to highlight business needs for enhancements.
• Architect search-friendly information structures that support digital journeys and aid users in accomplishing goals intuitively.
• Serve as the technical lead for site architecture, schema markup, and performance optimization in our CMS environments (WordPress VIP and Webflow).
• Serve as the primary admin and power-user for enterprise SEO tools (BrightEdge).
Cross-Functional Operations & Execution
• Work cross-functionally to streamline content workflows, increasing efficiency, effectiveness, and scalability.
• Coordinate with the Paid Media team to align keyword research and implement holistic SEM strategies.
• Partner with channel teams (Social, Email) to leverage existing audience touchpoints to power organic efforts.
• Work with international teams to provide keyword research and guidance across multiple global markets and languages.
• Conduct content audits and gap analysis, providing SEO training to content contributors on tagging and keyword strategy.
• Who You Are
• The SEO Architect: You don't just optimize for algorithms; you design content ecosystems that thrive in the era of Generative AI. You understand the shift from traditional keyword search to LLM-driven discovery.
• The Growth-Obsessed Strategist: You are relentless in setting and hitting aggressive growth targets. You view SEO as a product and are constantly testing, iterating, and optimizing for conversion.
• The Technical Partner: You bridge the gap between "search intent" and "technical implementation." You speak the language of developers and can translate complex technical SEO requirements into actionable tasks for web teams.
• Data-Driven Storyteller: You use data to identify the "Why" and "How," then translate those insights into creative, highly effective content that captures demand.
Qualifications
• 7+ years of experience in SEO, content strategy, and digital marketing. Experience working with agencies and matrixed internal cross-functional relationships is a must.
• Proven expertise in enterprise SEO tools, specifically BrightEdge, SEMrush, Screaming Frog.
• Deep experience working within modern CMS platforms like WordPress VIP and Webflow.
• Strong ability to translate complicated technical concepts (schema, site structure, indexing) into intuitive web user experiences.
• Experience in complex product verticals, specifically within SaaS or data technology companies.
• Strong working knowledge of AI tools and their application to SEO (e.g., prompt engineering for content, AIO strategies, and automated insight generation).
• A test-and-learn mindset with the analytical fluency to read performance data and apply it to creative and technical decisions.
• Exceptional soft skills to navigate and influence a heavy cross-functional work environment.
Additional Information
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
Saved jobs
Following
Marketing Event Executive
Allied Waste Solutions
Noida, Uttar Pradesh
via LinkedIn
18 hours ago
Full–time
Senior Manager- Agency Partnerships (Influencer Marketing)
Cloutflow
Gurugram, Haryana
via LinkedIn
15 hours ago
Full–time
Performance Marketing Specialist
RADON INDIA PVT LTD
Jaipur
via BeBee
19 days ago
₹6L–₹7.2L a year
Full–time
Performance Marketing Executive - E Commerce
Sresta Natural Bioproducts Private Limited
Hyderabad, Telangana
via LinkedIn
15 hours ago
Full–time
Marketing, Events (Noida)
CIPS - The Chartered Institute of Procurement & Supply
Noida, Uttar Pradesh
via Shine
1 day ago
Full–time
Senior Marketing Specialist I
Nielsen
India
via LinkedIn
13 hours ago
Full–time
Field Executive for Fintech Brand
Awign
Nagpur, Maharashtra (+25 others)
via Awign
₹733 a day
Full–time
URGENT HIRING: Email Marketing Specialist (Klaviyo | eCommerce)
OnlineJobs.PH
Rajkot, Gujarat
via LinkedIn
10 hours ago
Full–time
H
Associate Manager Digital Marketing Ahmedabad (India)
Hitech Digital Solutions
Ahmedabad, Gujarat
via Shine
3 days ago
Full–time
DSC- Mass Communication Institute in Delhi, Best Mass Comm Institute, Advertising and PR institute
Branding & Identity (Digital Marketing)
New Delhi, Delhi
via LinkedIn
19 hours ago
Full–time
India
Jaipur, Rajasthan - From your device
Update location
Feedback
Terms
Nielsen
Senior Marketing Specialist I
Nielsen · India · via LinkedIn
14 hours ago
Full–time
Apply on LinkedIn
Apply on BeBee
Apply on FlexBoard
Apply directly on Jobaaj
Apply on JobSearchHelp4U
Apply directly on Trabajo.org
Apply on Jobrapido.com
Apply on MySmartPros
Job description
Company Description
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description
Nielsen is looking for a Senior Marketing, SEO to lead the organic search and content strategy efforts on Nielsen.com. Operating at the intersection of technical search and creative storytelling, you will be the primary driver of our organic growth engine. Reporting to the Director, Website Strategy, you will be responsible for defining the technical requirements for discoverability and scaling a content strategy that succeeds in the age of LLM-driven search (AIO) and traditional search engine algorithms. You will serve as a strategic partner to Creative, Tech, and Demand Gen teams to ensure our insights are not only discoverable but authoritative. We need someone who is hands-on, aggressive in testing, and laser-focused on growth. If you possess a high degree of strategic vision, technical SEO fluency, and thrive in an environment defined by rapid iteration and data-backed decision-making, this role is for you.
• Responsibilities
Strategic SEO & Content Planning
• Develop and own the overarching SEO and content strategy for Nielsen.com and owned digital sites in collaboration with the Director of Web Strategy.
• Develop a roadmap and drive execution of SEO initiatives to meet aggressive business goals for organic growth.
• Apply a metrics-driven approach to help inform content creation, generate insights, and make data-driven decisions to optimize performance.
• Collaborate with the Creative and Content Teams to produce new and revise existing content in creative, attention-grabbing ways that satisfy both human intent and LLM-driven search preferences.
Technical SEO & Discoverability
• Define the technical SEO workstream across all site properties, partnering with Web Ops Team, Developers and Data Science to highlight business needs for enhancements.
• Architect search-friendly information structures that support digital journeys and aid users in accomplishing goals intuitively.
• Serve as the technical lead for site architecture, schema markup, and performance optimization in our CMS environments (WordPress VIP and Webflow).
• Serve as the primary admin and power-user for enterprise SEO tools (BrightEdge).
Cross-Functional Operations & Execution
• Work cross-functionally to streamline content workflows, increasing efficiency, effectiveness, and scalability.
• Coordinate with the Paid Media team to align keyword research and implement holistic SEM strategies.
• Partner with channel teams (Social, Email) to leverage existing audience touchpoints to power organic efforts.
• Work with international teams to provide keyword research and guidance across multiple global markets and languages.
• Conduct content audits and gap analysis, providing SEO training to content contributors on tagging and keyword strategy.
• Who You Are
• The SEO Architect: You don't just optimize for algorithms; you design content ecosystems that thrive in the era of Generative AI. You understand the shift from traditional keyword search to LLM-driven discovery.
• The Growth-Obsessed Strategist: You are relentless in setting and hitting aggressive growth targets. You view SEO as a product and are constantly testing, iterating, and optimizing for conversion.
• The Technical Partner: You bridge the gap between "search intent" and "technical implementation." You speak the language of developers and can translate complex technical SEO requirements into actionable tasks for web teams.
• Data-Driven Storyteller: You use data to identify the "Why" and "How," then translate those insights into creative, highly effective content that captures demand.
Qualifications
• 7+ years of experience in SEO, content strategy, and digital marketing. Experience working with agencies and matrixed internal cross-functional relationships is a must.
• Proven expertise in enterprise SEO tools, specifically BrightEdge, SEMrush, Screaming Frog.
• Deep experience working within modern CMS platforms like WordPress VIP and Webflow.
• Strong ability to translate complicated technical concepts (schema, site structure, indexing) into intuitive web user experiences.
• Experience in complex product verticals, specifically within SaaS or data technology companies.
• Strong working knowledge of AI tools and their application to SEO (e.g., prompt engineering for content, AIO strategies, and automated insight generation).
• A test-and-learn mindset with the analytical fluency to read performance data and apply it to creative and technical decisions.
• Exceptional soft skills to navigate and influence a heavy cross-functional work environment.
Additional Information
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
