Verified Job
Marketing
Senior Marketing Analyst
Marketing
#46771
Remote / WFH
Monash University
Job Description
The Opportunity
Join a high-impact role where data drives strategy and insight shapes real-world outcomes.
As our Senior Marketing Analyst, you will play a critical role in transforming complex datasets into clear, actionable intelligence that informs marketing, recruitment and portfolio decisions. Working across CRM, digital, media and market intelligence data, you will uncover trends, optimise performance and guide strategic direction at scale.
This is your opportunity to operate as a trusted advisor, partnering with stakeholders across the organisation to elevate data-driven decision-making. You will bring structure to data, clarity to insights, and innovation to analytics, helping shape how the University engages, competes and grows.
Your Day to Day will look like
Lead advanced analysis across CRM, digital, media, market and student lifecycle data to generate actionable insights
Develop and maintain dashboards, models and reporting to support campaign optimisation and strategic decision-making
Define and maintain data structures, taxonomies and frameworks to ensure data quality and consistency across platforms
Translate complex data into clear, compelling insights and recommendations for senior stakeholders
Design and embed measurement frameworks across campaigns, channels and strategic initiatives
Collaborate across marketing, martech and data teams to improve data integration, governance and analytics capability
About You/Selection Criteria
Advanced proficiency in analytics tools such as Power BI, SQL, GA4 and CRM reporting platforms
Strong knowledge of statistical modelling techniques such as regression and clustering, and broader analytical methods
Experience building dashboards, data visualisations and working with survey and insight platforms
Proven experience developing and operationalising predictive models across the marketing or recruitment funnel
Strong understanding of marketing data structures, tracking, campaign measurement and funnel analytics
Experience working with large, complex datasets in cloud-based environments
Exceptional analytical and problem-solving skills, with the ability to translate data into clear insights
Strong communication and storytelling skills, with experience influencing senior stakeholders
High attention to detail, with a focus on data quality, governance and accuracy
Collaborative mindset with experience working across technical and non-technical teams
Ability to manage competing priorities and deliver high-quality outputs in a fast-paced environment
Knowledge of the Australian higher education sector and relevant datasets (desirable)
About Monash University
At Monash, work feels different. There’s a sense of belonging, from contributing to something ground breaking – a place where great things happen. We make tangible contributions because our purpose is clear; to deliver positive economic, social and environmental impact in resolving the global challenges of our age.
Join a high-impact role where data drives strategy and insight shapes real-world outcomes.
As our Senior Marketing Analyst, you will play a critical role in transforming complex datasets into clear, actionable intelligence that informs marketing, recruitment and portfolio decisions. Working across CRM, digital, media and market intelligence data, you will uncover trends, optimise performance and guide strategic direction at scale.
This is your opportunity to operate as a trusted advisor, partnering with stakeholders across the organisation to elevate data-driven decision-making. You will bring structure to data, clarity to insights, and innovation to analytics, helping shape how the University engages, competes and grows.
Your Day to Day will look like
Lead advanced analysis across CRM, digital, media, market and student lifecycle data to generate actionable insights
Develop and maintain dashboards, models and reporting to support campaign optimisation and strategic decision-making
Define and maintain data structures, taxonomies and frameworks to ensure data quality and consistency across platforms
Translate complex data into clear, compelling insights and recommendations for senior stakeholders
Design and embed measurement frameworks across campaigns, channels and strategic initiatives
Collaborate across marketing, martech and data teams to improve data integration, governance and analytics capability
About You/Selection Criteria
Advanced proficiency in analytics tools such as Power BI, SQL, GA4 and CRM reporting platforms
Strong knowledge of statistical modelling techniques such as regression and clustering, and broader analytical methods
Experience building dashboards, data visualisations and working with survey and insight platforms
Proven experience developing and operationalising predictive models across the marketing or recruitment funnel
Strong understanding of marketing data structures, tracking, campaign measurement and funnel analytics
Experience working with large, complex datasets in cloud-based environments
Exceptional analytical and problem-solving skills, with the ability to translate data into clear insights
Strong communication and storytelling skills, with experience influencing senior stakeholders
High attention to detail, with a focus on data quality, governance and accuracy
Collaborative mindset with experience working across technical and non-technical teams
Ability to manage competing priorities and deliver high-quality outputs in a fast-paced environment
Knowledge of the Australian higher education sector and relevant datasets (desirable)
About Monash University
At Monash, work feels different. There’s a sense of belonging, from contributing to something ground breaking – a place where great things happen. We make tangible contributions because our purpose is clear; to deliver positive economic, social and environmental impact in resolving the global challenges of our age.
