To define automated campaigns flow via existing digital platforms
To bring efficiency in all digital campaigns, with high usage of Data Analytics and BI, must deliver assigned targets
To ensure optimum usage of all the relevant platforms with pre-defined frequencies
To ensure a close monitoring and audit of all the campaigns performance, need to run a daily / weekly / monthly report on data push conversion
To drive monthly targets, manual blaster campaigns should be done on low performing LOBs (products / channel / locations)
To ensure optimum utilization of all the modes of communications i.e. SMS, Email, App notifications, Social Media campaigns, Voice BOT, IVR and WhatsApp Campaigns
Must monitor the reason for digital campaign drops from all the campaigns to fix the technical issues, if any
To ensure timely flow of all drop data to contact center agents
All expenses need to be projected monthly / quarterly / yearly basis
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