Public Relations Officer ( Branding and influencer marketing)

Job Title: Public Relations & Brand Communication Executive / Manager

Job Summary

We are looking for a creative and relationship-oriented Public Relations & Brand Communication professional to strengthen the company's brand image, manage media relations, and execute communication strategies that enhance brand visibility. The ideal candidate will develop compelling brand stories, coordinate public relations initiatives, manage influencer collaborations, and ensure consistent brand messaging across all communication channels.

Key ResponsibilitiesPublic Relations

Develop and implement public relations strategies to enhance brand reputation and visibility.
Build and maintain strong relationships with media houses, journalists, bloggers, influencers, and industry partners.
Prepare and distribute press releases, media kits, and company announcements.
Coordinate media interviews, press conferences, product launches, and promotional events.
Monitor media coverage and prepare PR performance reports.
Manage crisis communication and protect the company's brand reputation.
Brand Communication

Develop and execute integrated brand communication campaigns across online and offline platforms.
Ensure consistency in brand messaging, tone of voice, and visual identity across all marketing materials.
Collaborate with the marketing, sales, creative, and digital teams to execute brand campaigns.
Create compelling content for websites, social media, newsletters, brochures, presentations, and promotional materials.
Support product launches, exhibitions, corporate events, and brand activations.
Influencer & Partnership Management

Identify and collaborate with influencers, celebrities, wedding planners, event organizers, and strategic partners.
Negotiate collaboration agreements and oversee campaign execution.
Measure campaign performance and prepare ROI reports.
Event & Corporate Communication

Represent the company at exhibitions, networking events, trade fairs, and corporate functions.
Coordinate brand promotions and sponsorship activities.
Develop internal communication materials to strengthen employee engagement and brand culture.
Reporting & Analysis

Track PR coverage, campaign performance, and audience engagement.
Conduct market and competitor research to identify communication opportunities.
Prepare monthly reports with insights and recommendations for management.
Qualifications

Bachelor's degree in Public Relations, Mass Communication, Journalism, Marketing, Business Administration, or a related field.
3–7 years of experience in public relations, brand communication, corporate communications, or marketing.
Experience in luxury brands, hospitality, weddings, events, retail, fashion, or lifestyle industries is preferred.
Required Skills

Public Relations and Media Management
Brand Communication and Storytelling
Content Writing and Copywriting
Corporate Communication
Influencer and Partnership Management
Event Planning and Coordination
Presentation and Negotiation Skills
Crisis Communication
Social Media and Digital Marketing Knowledge
Strong Networking and Relationship Management
Excellent Written and Verbal Communication
Project Management and Time Management
Key Performance Indicators (KPIs)

Growth in brand awareness and media visibility
Number and quality of media placements
Influencer and partnership campaign performance
Social media engagement and reach
Brand campaign effectiveness
Event publicity and attendance
Share of positive media coverage
Customer and stakeholder engagement
Brand consistency across communication channels
Working Conditions

Full-time position.
Flexible working hours, including evenings or weekends during events and product launches.
Travel may be required for media meetings, exhibitions, industry events, and brand activations.
Candidates can connect with me on +91-XXXXXXXXXX

Immediate joiners preferred

Pay: ₹20,000.00 - ₹45,000.00 per month

Work Location: In person