Verified Job
Marketing
Marketing Manager Crossbond Delhi, Delhi
Marketing
#792511
Remote / WFH
Crossbond
Job Description
We are looking for an AGM/ Sr. Marketing Manager-ATL, who has hands on experience working with well-established brands and has an excellent track record of leading ATL marketing activities. The role requires an individual with strategic thinking, creative vision, and a results-driven approach to elevate our brand presence.
Job Description:
Lead end-to-end ATL marketing initiatives (TV, Print, Radio, OTT etc.) for brand visibility and positioning
Develop and execute high-impact marketing strategies aligned with business goals
Work with top-tier brands with proven success in ATL campaign management
Collaborate with creative, media, and production agencies to deliver integrated campaigns
Analyse market trends and consumer insights to drive campaign effectiveness
Manage large-scale marketing budgets and ensure optimal ROI
Coordinate with cross-functional teams including sales, product, and digital for seamless execution
Monitor campaign KPIs, generate reports, and refine strategies based on performance
Ensure consistent brand messaging across all ATL and BTL channels
Desired Profile:
Proven experience working with well-known, large brands across different industries.
Strong background in developing and executing ATL campaigns that have successfully built brand awareness and consumer engagement.
Working Experience of AI based marketing and knowledge of OTT platform, etc is must
Strong Communication, Negotiation & Presentation skills
Excellent strategic thinking with a creative mindset.
In-depth knowledge of marketing principles and ATL channels.
Solid understanding of consumer insights, data analysis, and market research techniques.
Ability to deliver high-impact campaigns.
Proficiency in marketing tools and technologies.
Pay: ₹1,200,000.00 - ₹1,800,000.00 per year
Experience:
Media buying: 8 years (Required)
Work Location: In person
Job Description:
Lead end-to-end ATL marketing initiatives (TV, Print, Radio, OTT etc.) for brand visibility and positioning
Develop and execute high-impact marketing strategies aligned with business goals
Work with top-tier brands with proven success in ATL campaign management
Collaborate with creative, media, and production agencies to deliver integrated campaigns
Analyse market trends and consumer insights to drive campaign effectiveness
Manage large-scale marketing budgets and ensure optimal ROI
Coordinate with cross-functional teams including sales, product, and digital for seamless execution
Monitor campaign KPIs, generate reports, and refine strategies based on performance
Ensure consistent brand messaging across all ATL and BTL channels
Desired Profile:
Proven experience working with well-known, large brands across different industries.
Strong background in developing and executing ATL campaigns that have successfully built brand awareness and consumer engagement.
Working Experience of AI based marketing and knowledge of OTT platform, etc is must
Strong Communication, Negotiation & Presentation skills
Excellent strategic thinking with a creative mindset.
In-depth knowledge of marketing principles and ATL channels.
Solid understanding of consumer insights, data analysis, and market research techniques.
Ability to deliver high-impact campaigns.
Proficiency in marketing tools and technologies.
Pay: ₹1,200,000.00 - ₹1,800,000.00 per year
Experience:
Media buying: 8 years (Required)
Work Location: In person
