Public Relations & Events Manager- job post Polestar
Job Description
At Polestar we don't just drive innovation in our cars – our entire business model is different from our competitors. We’re looking for a creative, innovative, experienced, and hands-on professional to drive and elevate Polestars brand awareness, consideration and reputation across Canada.
Let us describe the challenge we offer
As the Public Relations & Events Manager your primary focus will be on developing and executing proactive public relations and events strategies for Polestar’s products, technology and consumer facing narratives. In partnership with Communications & Marketing, you will take lead in managing media, journalists and influencer relationships, and execute PR campaigns which drive brand awareness engagement and consideration. You will also be directly responsible for creating and executing focused events in order to deliver brand and business results in alignment with market objectives.
This role will require 20-40% travel throughout Canada and reports to the Head of Marketing, Canada.
What you’ll do
Deliver and execute PR campaigns which build and maintain positive key media relationships for the company
Oversee product communications from launch through lifecycle management
Support corporate financial communications, including quarterly and annual reporting, ensuring clear, consistent messaging aligned with business performance and strategy
Act as the main PR contact for inquiries, statements, press escalations.
Lead experiential activities and events both for the media and the general public including product launches, auto shows, demo drives, influencer and sponsorship events.
Drive consumer facing communication efforts to increase brand awareness, consideration, reputation
Manage Canadian PR agencies of record, Event agency(ies), as well as vendor partners, ensuring quality completion of deliverables in support of departmental goals
Foster close collaboration with Communication & Marketing peers, supporting them as necessary
For PR and Marketing needs, manage and oversee the fleet vehicles, asset inventory and logistics, ensuring optimal usage, availability and maintenance
Track, monitor and report PR and event performance and KPIs, manage departmental budget
Upkeep and maintain internal archives and asset library
Support in ad hoc projects, events and tasks as needed
Who you are
7 – 10 years of experience in Public Relations or Communications
Bachelor’s degree in communications, Journalism or related field
Proven experience managing events, influencer programs, and external partners.
