Product Launch Manager

Job Summary
We are hiring a Product Marketing Manager who plays a crucial role at the intersection of product development, marketing, and sales. Their primary goal is to position and promote a product effectively in the market to drive demand, adoption, and revenue. This role will bridge the relationship between product and market by understanding the product's features, benefits, and technical specifications, and translate these into compelling messages tailored to target audiences. Represent the voice of the customer and market insights within the organization to ensure the product meets customer needs. Plan and execute product launches, campaigns, and promotional activities.
Key Responsibilities
Market Research Competitive Analysis
• Analyze market trends, customer needs, and competitor offerings.
• Identify target segments and buyer personas.
Positioning Messaging
• Develop clear, compelling value propositions and messaging frameworks.
• Differentiate the product from competitors.
Product Launch Go-to-Market Planning
• Coordinate product launches, including creating launch plans, timelines, and collateral.
• Collaborate with sales, marketing, and product teams to ensure alignment.
Sales Enablement
• Develop sales tools such as presentations, brochures, case studies, and demo scripts.
• Train sales teams on product features, benefits, and target markets.
Marketing Campaigns Content Creation
• Support marketing campaigns through content creation, including blog posts, whitepapers, webinars, and other promotional materials. Read more