PPC Specialist

We are hiring Paid Marketing.

Job description

Roles And Responsibilities

· Creating and managing paid search campaigns, strategies for online PPC campaigns for Google AdWords, other PPC networks / ad networks.

· Composing PPC Campaigns by obtaining best performing keywords writing the best relevant ad copies for text and images.

· Work with graphics and content team for ads, creatives and Artwork

· Monitoring Competitor activities and coming up with new strategies for every week.

· Prepare Marketing Performance Reports: Maintain historical reports and prepare performance reports to measure ROI, CPA and conversion rates.

· Collaboration with design/development teams to assist with landing pages optimization

· Perform regular tests (ad copy bid strategy) to maintain campaign performance.

· Tracked ROI of PPC campaigns through accurate management and implementation.

· Offered performance recommendations to improve campaign effectiveness.

· Explore and implement newer revenue streams.

Setup and manage all SEM, Facebook Ads and Affiliate/Media Buying campaigns in order to maximize ROI.

Managing either internal resources or partners to deliver, monitor and report on daily/weekly and monthly KPIs against targets.

Optimization of tracking, reporting and data accuracy to support further development of acquisition activities.

Hands-on with Google Analytics, in creating custom reporting, Experiments, Goals and Filters.

Understanding of MMP (mobile measurement platform, i.e Branch.io, AppsFlyer) to track user funnels.

Should have advanced knowledge of SEO and ASO.

An analytical bent of mind with an ability to collate, analyze and present data to drive clear insights into the business and make decisions to meet acquisition KPIs.

Presenting daily/ weekly/ monthly reports of acquisition campaigns progress report to the team.

Email-puja@magicminds.io

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