Performance Marketing Strategist
Job Description
We’re seeking a data-driven and results-oriented “ Performance Marketer” to lead our paid acquisition efforts across platforms. You’ll be responsible for planning, executing, and optimizing ad campaigns to drive growth, revenue, and ROI for our D2C brands.
Own and drive growth for assigned product categories, taking end-to-end accountability for performance
Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant channels
Coordinate with graphic designers, video editors, and content teams to get timely creative assets ready for campaigns
Ensure delivery on monthly sales and revenue targets through campaign performance
Conduct A/B testing, audience segmentation, and funnel optimization to improve results
Generate insights from campaign data and prepare performance reports with clear, actionable recommendations
Required Skills & Experience:
• 4+ years of experience in running and scaling paid ad campaigns for D2C or e-commerce brands
• Deep knowledge of Google Ads, Meta Ads Manager, and YouTube advertising
• Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Pixel, and UTM tracking
• Strong analytical skills and comfort with performance dashboards and Excel/Sheets
• Experience with remarketing, dynamic ads, and conversion tracking
• Hands-on experience with platforms like Pinterest Ads, LinkedIn Ads, or native advertising networks
Creative and collaborative work culture
Competitive salary
