Performance marketing manager

Company Description

Loona (Loonarae Studio Private Limited) is a Mumbai-based marketing, design, and media house specializing in creating immersive digital experiences for brands both in India and globally. Combining creativity with strategy, Loona crafts compelling brand stories that resonate deeply with modern audiences. Our range of services includes branding, design, content creation, and advertising production, among others. We thrive on pushing boundaries and exploring innovative ways to connect brands with their audiences. At Loona, your ideas find expression on a limitless creative canvas.

Role Description

We're looking for a Performance Marketing Manager who can plan, execute, and scale paid campaigns across Meta (instagram & facebook) and Google Ads — without needing hand-holding.

You'll handle everything from campaign setup and audience planning to creative testing, budget optimisation, and performance reporting. You'll work closely with our creative and social teams to build funnels that actually convert — and you'll be expected to know why something is or isn't working, not just report the numbers.

This is a hands-on, on-site role based in Mumbai. Strategy and execution both sit with you.

Qualifications

- 1–3 years of hands-on experience in performance marketing
- Strong working knowledge of Meta Ads Manager
- Experience running lead generation, conversion, traffic, and retargeting campaigns
- Solid understanding of audience segmentation, creative testing, and budget management
- Ability to read campaign data and translate it into ******** action points
- Basic knowledge of pixels, tracking, attribution, and landing page best practices
- Clear communicator — able to break down performance for clients and internal teams
- Prior agency experience is a plus
- Google Ads experience is a plus
- Portfolio, case studies, or screenshots of past campaign results are strongly preferred