Verified Job
Marketing
Performance Marketing Manager (Google Ads + Meta Ads)
Marketing
#781637
Remote / WFH
ElloMind
Job Description
Performance Marketing Manager (Google Ads + Meta Ads) ElloMind | Kochi, Kerala (Hybrid/Remote) | Full-time | 3-6+ years
Most performance marketing roles give you a slice of the funnel. This one gives you the whole thing.
ABOUT ELLOMIND
ElloMind is an online therapy platform connecting people with qualified, psychologists, serving Kerala and the global Indian community across the Gulf, UK, US and Canada.
We're not a lead-gen business. We've built the full product: online booking, secure payments, therapist scheduling, and end-to-end client management. Which means you'll be able to see exactly what your spend turns into - someone who booked, paid, and came back.
THE ROLE
• You'll own paid acquisition across Google Ads and Meta Ads, from strategy and execution through to optimisation and reporting.
• Your success is measured by CAC, conversion to paying clients, retention and marketing efficiency. Not impressions. Not clicks.
• If you like solving growth problems with data, experimentation and commercial thinking, let's talk.
WHAT YOU'LL OWN
• Build, launch and scale campaigns on Google Ads and Meta Ads
• Drive acquisition across Kerala, the GCC, the US, the UK and Canada
• Optimise for actual paid therapy bookings, not leads
• Own conversion tracking: GA4, Meta CAPI, Enhanced Conversions, offline conversion imports
• Run continuous A/B tests across audiences, creatives, landing pages and campaign structures
• Brief the creative team on what messaging and formats to test
• Manage budgets and improve efficiency through ongoing optimisation
• Report weekly on CAC, ROAS, cost per paying client, LTV and payback period
WHAT WE'RE LOOKING FOR
Must have
• 3+ years hands-on with Google Ads and Meta Ads
• A track record of managing meaningful budgets with measurable business outcomes
• Experience in healthcare, wellness, education, finance or another regulated/restricted category, and a solid grip on Meta's ad policies
• Multi-country campaign experience with international audiences
• Strong analytical instincts; comfortable with GA4 and attribution data
• Able to explain business performance through CAC, LTV, ROAS, and conversion rates
• Happy to walk us through past campaigns: what worked, what didn't, and why
Nice to have
• Familiarity with Kerala or the Malayalam-speaking market
• Experience with subscription, recurring revenue or repeat-purchase businesses
• Offline conversion imports or server-side tracking implementation
• Understanding of healthcare consumer journeys and trust-building marketing
WHY JOIN US
• Own growth, instead of managing small pieces of it
• Work directly with the founders and shape business strategy
• Build campaigns that widen access to quality mental healthcare
• Real freedom to experiment, test, and move quickly
• Transparent metrics and a culture built around learning and outcomes
HIRING PROCESS
• Apply via LinkedIn, or email your CV to team@ellomind.com
• Short application form (link shared once we've reviewed your application)
• Practical assignment (~90-120 minutes)
• Interview with the founders
We read every application. If you're on the fence about whether you're a fit, apply anyway and tell us why.
Most performance marketing roles give you a slice of the funnel. This one gives you the whole thing.
ABOUT ELLOMIND
ElloMind is an online therapy platform connecting people with qualified, psychologists, serving Kerala and the global Indian community across the Gulf, UK, US and Canada.
We're not a lead-gen business. We've built the full product: online booking, secure payments, therapist scheduling, and end-to-end client management. Which means you'll be able to see exactly what your spend turns into - someone who booked, paid, and came back.
THE ROLE
• You'll own paid acquisition across Google Ads and Meta Ads, from strategy and execution through to optimisation and reporting.
• Your success is measured by CAC, conversion to paying clients, retention and marketing efficiency. Not impressions. Not clicks.
• If you like solving growth problems with data, experimentation and commercial thinking, let's talk.
WHAT YOU'LL OWN
• Build, launch and scale campaigns on Google Ads and Meta Ads
• Drive acquisition across Kerala, the GCC, the US, the UK and Canada
• Optimise for actual paid therapy bookings, not leads
• Own conversion tracking: GA4, Meta CAPI, Enhanced Conversions, offline conversion imports
• Run continuous A/B tests across audiences, creatives, landing pages and campaign structures
• Brief the creative team on what messaging and formats to test
• Manage budgets and improve efficiency through ongoing optimisation
• Report weekly on CAC, ROAS, cost per paying client, LTV and payback period
WHAT WE'RE LOOKING FOR
Must have
• 3+ years hands-on with Google Ads and Meta Ads
• A track record of managing meaningful budgets with measurable business outcomes
• Experience in healthcare, wellness, education, finance or another regulated/restricted category, and a solid grip on Meta's ad policies
• Multi-country campaign experience with international audiences
• Strong analytical instincts; comfortable with GA4 and attribution data
• Able to explain business performance through CAC, LTV, ROAS, and conversion rates
• Happy to walk us through past campaigns: what worked, what didn't, and why
Nice to have
• Familiarity with Kerala or the Malayalam-speaking market
• Experience with subscription, recurring revenue or repeat-purchase businesses
• Offline conversion imports or server-side tracking implementation
• Understanding of healthcare consumer journeys and trust-building marketing
WHY JOIN US
• Own growth, instead of managing small pieces of it
• Work directly with the founders and shape business strategy
• Build campaigns that widen access to quality mental healthcare
• Real freedom to experiment, test, and move quickly
• Transparent metrics and a culture built around learning and outcomes
HIRING PROCESS
• Apply via LinkedIn, or email your CV to team@ellomind.com
• Short application form (link shared once we've reviewed your application)
• Practical assignment (~90-120 minutes)
• Interview with the founders
We read every application. If you're on the fence about whether you're a fit, apply anyway and tell us why.
