Verified Job
Digital Marketing
Performance Marketing Executive
Digital Marketing
#747711
Remote / WFH
Kickass Media Co. · Bengaluru, Karnataka ·
Job Description
Job description
Performance Marketing Executive — Meta Ads (Kickass Media)
Location: Bangalore Based
Reports to: Founder / Marketing Lead
Experience: 1–3 years (beginner to intermediate) — aptitude matters more than years
About the Role
Kickass Media runs performance marketing for a portfolio of brands, including Music Pandit — an online music school teaching kids (6–14) instruments live, in small groups, across India, the Gulf, the US, and Australia. We're looking for someone to work alongside the founder on Meta campaigns — running day-to-day execution, learning the conversion logic hands-on, and growing into owning more of the account over time.
This isn't a role for someone who wants to be handed a playbook and left alone, and it isn't a role for someone who's already done this for years and wants full autonomy either. It's built for someone early in their career who's genuinely curious about why a campaign works — and wants to learn the deeper logic (conversion tracking, creative testing, funnel thinking) by doing it, not just reading about it.
What You'll Actually Do
• Set up and manage day-to-day Meta campaigns: ad sets, audiences, budgets, creative rotation — across multiple brand accounts
• Work closely with the founder to understand why decisions get made — which conversion event to optimize toward, when a campaign has enough data to move to the next stage, why a creative gets killed
• Monitor campaign performance daily/weekly and flag issues early — rising CPL, dropping CTR, budget pacing — before they become expensive problems
• Help run structured creative tests (you'll be taught the framework — hook rate, hold rate — and expected to apply it consistently once shown)
• Cross-reference Ads Manager data against CRM (LeadSquared) lead quality, so you learn to judge campaigns by real outcomes, not just Ads Manager metrics
• Take ownership of routine account hygiene: catching UTM issues, broken tracking, duplicate assets, before they're pointed out to you
What We're Looking For
• Aptitude over experience. You don't need to already know CAPI or offline conversions — but you should be someone who, when told "this campaign is optimizing for cheap leads, not good ones," gets curious rather than shrugging
• A genuine problem-solver — when something looks off in a campaign, you dig into why before asking what to do
• Comfortable being hands-on in Meta Ads Manager, even if your experience so far has been limited in scale or budget
• Reliable and detail-oriented — this business runs on ad spend, so small mistakes (wrong budget, wrong audience, unpaused test campaign) cost real money
• Growth mindset — this role is explicitly designed to grow into more ownership as you learn; we're not looking to fill a static seat
Nice to Have (not required)
• Any prior hands-on experience running Meta ads, even a small budget or a personal project
• Basic comfort with spreadsheets (Excel/Google Sheets)
• Interest in or exposure to WhatsApp Business API, CRMs, or marketing automation
• Interest in kids' education, parent-focused marketing, or subscription businesses
What We Don't Want
• Someone looking for a fully hands-off, "just tell me what to do" role with no interest in the underlying logic
• Someone who's only ever managed campaigns by copying what worked before, with no curiosity about why
Compensation
₹5–7 LPA, depending on experience and demonstrated aptitude.
Performance Marketing Executive — Meta Ads (Kickass Media)
Location: Bangalore Based
Reports to: Founder / Marketing Lead
Experience: 1–3 years (beginner to intermediate) — aptitude matters more than years
About the Role
Kickass Media runs performance marketing for a portfolio of brands, including Music Pandit — an online music school teaching kids (6–14) instruments live, in small groups, across India, the Gulf, the US, and Australia. We're looking for someone to work alongside the founder on Meta campaigns — running day-to-day execution, learning the conversion logic hands-on, and growing into owning more of the account over time.
This isn't a role for someone who wants to be handed a playbook and left alone, and it isn't a role for someone who's already done this for years and wants full autonomy either. It's built for someone early in their career who's genuinely curious about why a campaign works — and wants to learn the deeper logic (conversion tracking, creative testing, funnel thinking) by doing it, not just reading about it.
What You'll Actually Do
• Set up and manage day-to-day Meta campaigns: ad sets, audiences, budgets, creative rotation — across multiple brand accounts
• Work closely with the founder to understand why decisions get made — which conversion event to optimize toward, when a campaign has enough data to move to the next stage, why a creative gets killed
• Monitor campaign performance daily/weekly and flag issues early — rising CPL, dropping CTR, budget pacing — before they become expensive problems
• Help run structured creative tests (you'll be taught the framework — hook rate, hold rate — and expected to apply it consistently once shown)
• Cross-reference Ads Manager data against CRM (LeadSquared) lead quality, so you learn to judge campaigns by real outcomes, not just Ads Manager metrics
• Take ownership of routine account hygiene: catching UTM issues, broken tracking, duplicate assets, before they're pointed out to you
What We're Looking For
• Aptitude over experience. You don't need to already know CAPI or offline conversions — but you should be someone who, when told "this campaign is optimizing for cheap leads, not good ones," gets curious rather than shrugging
• A genuine problem-solver — when something looks off in a campaign, you dig into why before asking what to do
• Comfortable being hands-on in Meta Ads Manager, even if your experience so far has been limited in scale or budget
• Reliable and detail-oriented — this business runs on ad spend, so small mistakes (wrong budget, wrong audience, unpaused test campaign) cost real money
• Growth mindset — this role is explicitly designed to grow into more ownership as you learn; we're not looking to fill a static seat
Nice to Have (not required)
• Any prior hands-on experience running Meta ads, even a small budget or a personal project
• Basic comfort with spreadsheets (Excel/Google Sheets)
• Interest in or exposure to WhatsApp Business API, CRMs, or marketing automation
• Interest in kids' education, parent-focused marketing, or subscription businesses
What We Don't Want
• Someone looking for a fully hands-off, "just tell me what to do" role with no interest in the underlying logic
• Someone who's only ever managed campaigns by copying what worked before, with no curiosity about why
Compensation
₹5–7 LPA, depending on experience and demonstrated aptitude.
