Verified Job
Digital Marketing
Digital Performance Manager
Digital Marketing
#782286
Remote / WFH
Woolworths Group Limited
Job Description
Full job description
Digital Optimisation and Performance Manager
Newly created role
Own the Digital Customer funnel and elevate our proposition
Surry hills location with hybrid working (3 days in the office)
We are Woolworths Group:
200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.
If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
What you’ll do :
We are looking for a Marketplace Digital Performance Specialist to take ownership of our digital customer funnel and elevate our marketplace proposition. In this role, you will lead the end-to-end customer journey—bringing together site content, product range, loyalty incentives, email marketing, and paid media to turn visitors into long-term, high-value customers.
If you thrive on using data and funnel analysis to identify friction points, optimise every touchpoint, and boost conversion rates, this is the role for you.
End-to-End Funnel Analysis: Map and analyse customer journeys using GA4 or Adobe Analytics to spot drop-offs and eliminate friction across the marketplace funnel.
A/B Testing & Experimentation: Plan and run ongoing tests across landing pages and key journey steps to steadily lift conversion rates.
Performance & KPI Tracking: Monitor core marketplace metrics against commercial targets to ensure both journey efficiency and bottom-line growth.
Site Content Management: Oversee site content updates to guarantee they perform well, align with brand guidelines, and follow SEO best practices.
Product Range Expansion: Work alongside merchandising and product teams to integrate new range additions and track their performance.
Loyalty Programme Optimisation: Fine-tune marketplace loyalty initiatives to boost customer retention and extend lifetime value.
Email Campaign Performance: Review and improve targeted email sends to drive qualified traffic and higher conversion rates.
Agency & Paid Media Alignment: Collaborate with our agency partner (CustomerX) to keep paid channels aligned with site goals and strict CAC/ROAS targets.
What you’ll bring :
A strong focus on data-driven optimization and rigorous funnel analysis will be essential to identify friction points and maximize conversion rates.
5+ Years in Digital/E-commerce: Proven background in e-commerce or digital roles, including at least 3 years in a direct specialist capacity.
Commercial & Budget Management: Track record of managing budgets and delivering against key commercial targets and KPIs.
Journey Optimisation & Testing: Strong experience leading digital optimisation, including A/B and multivariate (MVT) testing.
Analytics Expertise: Hands-on experience using web analytics platforms (e.g., GA4, Adobe) to drive decision-making.
Hands-On Operations: Solid experience managing the day-to-day operational side of digital environments.
Broad Digital Marketing Background: Skilled across acquisition channels, SEM, SEO, content strategy, and digital media.
What you’ll experience:
A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
12 weeks paid parental leave for primary caregivers plus paid superannuation for up to 12 months while the Team Member is on parental leave - eligible from the first day of employment.
A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app. A progressive and competitive leave policy that gives you more space for what matters to you.
Everyone belongs at Woolworths Group:
As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems.
Woolworths Group is an inclusive, team-first company and we value all skills and experiences. If you meet some, but not all of the requirements, we encourage you to submit your application.
Digital Optimisation and Performance Manager
Newly created role
Own the Digital Customer funnel and elevate our proposition
Surry hills location with hybrid working (3 days in the office)
We are Woolworths Group:
200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.
If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
What you’ll do :
We are looking for a Marketplace Digital Performance Specialist to take ownership of our digital customer funnel and elevate our marketplace proposition. In this role, you will lead the end-to-end customer journey—bringing together site content, product range, loyalty incentives, email marketing, and paid media to turn visitors into long-term, high-value customers.
If you thrive on using data and funnel analysis to identify friction points, optimise every touchpoint, and boost conversion rates, this is the role for you.
End-to-End Funnel Analysis: Map and analyse customer journeys using GA4 or Adobe Analytics to spot drop-offs and eliminate friction across the marketplace funnel.
A/B Testing & Experimentation: Plan and run ongoing tests across landing pages and key journey steps to steadily lift conversion rates.
Performance & KPI Tracking: Monitor core marketplace metrics against commercial targets to ensure both journey efficiency and bottom-line growth.
Site Content Management: Oversee site content updates to guarantee they perform well, align with brand guidelines, and follow SEO best practices.
Product Range Expansion: Work alongside merchandising and product teams to integrate new range additions and track their performance.
Loyalty Programme Optimisation: Fine-tune marketplace loyalty initiatives to boost customer retention and extend lifetime value.
Email Campaign Performance: Review and improve targeted email sends to drive qualified traffic and higher conversion rates.
Agency & Paid Media Alignment: Collaborate with our agency partner (CustomerX) to keep paid channels aligned with site goals and strict CAC/ROAS targets.
What you’ll bring :
A strong focus on data-driven optimization and rigorous funnel analysis will be essential to identify friction points and maximize conversion rates.
5+ Years in Digital/E-commerce: Proven background in e-commerce or digital roles, including at least 3 years in a direct specialist capacity.
Commercial & Budget Management: Track record of managing budgets and delivering against key commercial targets and KPIs.
Journey Optimisation & Testing: Strong experience leading digital optimisation, including A/B and multivariate (MVT) testing.
Analytics Expertise: Hands-on experience using web analytics platforms (e.g., GA4, Adobe) to drive decision-making.
Hands-On Operations: Solid experience managing the day-to-day operational side of digital environments.
Broad Digital Marketing Background: Skilled across acquisition channels, SEM, SEO, content strategy, and digital media.
What you’ll experience:
A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
12 weeks paid parental leave for primary caregivers plus paid superannuation for up to 12 months while the Team Member is on parental leave - eligible from the first day of employment.
A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app. A progressive and competitive leave policy that gives you more space for what matters to you.
Everyone belongs at Woolworths Group:
As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems.
Woolworths Group is an inclusive, team-first company and we value all skills and experiences. If you meet some, but not all of the requirements, we encourage you to submit your application.
