Verified Job
Marketing
Paid User Acquisition Manager
Marketing
#815810
Remote / WFH
iApp Technologies
Job Description
We are looking for an experienced Paid User Acquisition / Performance Marketing professional with 3–5+ years of hands-on experience in scaling iOS/mobile apps through paid acquisition channels.
Key Responsibilities
• Manage and optimize Paid User Acquisition campaigns across:
• Google Ads
• Meta Ads
• Apple Search Ads (ASA)
• Plan and execute ROAS-focused campaigns with a strong focus on ROI and profitable user acquisition.
• Monitor campaign performance, optimize budgets, creatives, targeting, and bidding strategies.
• Track the complete user journey and measure ROI/ROAS using tools such as Firebase, RevenueCat, AppsFlyer, or other MMP/analytics platforms.
• Analyze user acquisition, conversion, retention, revenue, CAC, LTV, and ROAS.
• Scale campaigns while maintaining target performance and profitability.Required Experience
• 3–5+ years of hands-on experience in Paid User Acquisition / Performance Marketing.
• Strong experience managing Meta Ads, Google Ads, and Apple Search Ads.
• Strong understanding of ROAS, CAC, LTV, retention, and app monetization metrics.
• Experience with Firebase, RevenueCat, AppsFlyer, or similar MMP/attribution tools.
• Ability to independently manage and optimize paid acquisition campaigns.
Work Location: In person
Key Responsibilities
• Manage and optimize Paid User Acquisition campaigns across:
• Google Ads
• Meta Ads
• Apple Search Ads (ASA)
• Plan and execute ROAS-focused campaigns with a strong focus on ROI and profitable user acquisition.
• Monitor campaign performance, optimize budgets, creatives, targeting, and bidding strategies.
• Track the complete user journey and measure ROI/ROAS using tools such as Firebase, RevenueCat, AppsFlyer, or other MMP/analytics platforms.
• Analyze user acquisition, conversion, retention, revenue, CAC, LTV, and ROAS.
• Scale campaigns while maintaining target performance and profitability.Required Experience
• 3–5+ years of hands-on experience in Paid User Acquisition / Performance Marketing.
• Strong experience managing Meta Ads, Google Ads, and Apple Search Ads.
• Strong understanding of ROAS, CAC, LTV, retention, and app monetization metrics.
• Experience with Firebase, RevenueCat, AppsFlyer, or similar MMP/attribution tools.
• Ability to independently manage and optimize paid acquisition campaigns.
Work Location: In person
