Verified Job
Marketing
Head of Digital & Trade Marketing
Marketing
#46758
Remote / WFH
PFD Food Services
Job Description
Lead the growth of our digital channel and make a lasting impact.
Discounted food, travel, entertainment, gym membership, staff parking and, + more.
Hybrid working environment Mulgrave Location
Company
For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers’ needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.
In recent years, we’ve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.
In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.
About this Position
At PFD, our purpose is simple: We Bring People Together Through Food.
As our Head of Digital & Trade Marketing, you'll play a critical role in shaping how customers experience that purpose in a digital world.
This is an opportunity to lead the next stage of our digital evolution. You'll be responsible for growing our online channel, improving the customer experience, increasing digital adoption, and driving commercial outcomes through eCommerce trading, digital marketing and trade marketing initiatives.
This isn't a role for someone who wants to maintain the status quo. We're looking for a commercially minded leader who enjoys building capability, creating momentum, and bringing people on the journey. You'll partner closely with Sales, Merchandise, Operations, Finance and Technology to ensure our digital channel continues to grow and deliver value for both our customers and the business.
If you thrive in environments where you can make a visible impact, influence change, and leave things better than you found them, we'd love to hear from you.
Key Responsibilities
Lead and optimise eCommerce trading performance, driving revenue growth, digital penetration and Average Order Value (AOV).
Own the digital customer journey, improving acquisition, conversion, retention and customer engagement.
Develop and execute trade marketing and supplier-funded media initiatives that drive commercial outcomes.
Partner with Sales and Merchandise teams to ensure the right products, content, promotions and customer experiences are delivered through digital channels.
Drive customer retention through CRM, marketing automation and personalised campaigns.
Oversee digital experience performance, including search, site navigation, product content and conversion optimisation.
Lead and develop a small team of digital specialists while creating scalable ways of working through automation and continuous improvement.
Work collaboratively with Data and Technology teams to translate insights into meaningful customer and commercial outcomes.
What Success Looks Like
First 30 Days
Learn the business, customers and digital ecosystem.
Build strong relationships with Sales, Merchandise, Operations and Technology stakeholders.
Understand current performance, priorities and opportunities.
First 60-90 Days
Establish credibility and effective ways of working across key stakeholder groups.
Identify opportunities to improve digital performance, customer experience and team capability.
Begin implementing improvements that support revenue growth and customer engagement.
First 12 Months
Increase online revenue and customer adoption.
Improve digital penetration and Average Order Value (AOV).
Strengthen customer retention and engagement through targeted digital initiatives.
Establish a more mature digital trading and trade marketing capability.
Create a clear success story through measurable commercial and customer outcomes.
Discounted food, travel, entertainment, gym membership, staff parking and, + more.
Hybrid working environment Mulgrave Location
Company
For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers’ needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.
In recent years, we’ve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.
In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.
About this Position
At PFD, our purpose is simple: We Bring People Together Through Food.
As our Head of Digital & Trade Marketing, you'll play a critical role in shaping how customers experience that purpose in a digital world.
This is an opportunity to lead the next stage of our digital evolution. You'll be responsible for growing our online channel, improving the customer experience, increasing digital adoption, and driving commercial outcomes through eCommerce trading, digital marketing and trade marketing initiatives.
This isn't a role for someone who wants to maintain the status quo. We're looking for a commercially minded leader who enjoys building capability, creating momentum, and bringing people on the journey. You'll partner closely with Sales, Merchandise, Operations, Finance and Technology to ensure our digital channel continues to grow and deliver value for both our customers and the business.
If you thrive in environments where you can make a visible impact, influence change, and leave things better than you found them, we'd love to hear from you.
Key Responsibilities
Lead and optimise eCommerce trading performance, driving revenue growth, digital penetration and Average Order Value (AOV).
Own the digital customer journey, improving acquisition, conversion, retention and customer engagement.
Develop and execute trade marketing and supplier-funded media initiatives that drive commercial outcomes.
Partner with Sales and Merchandise teams to ensure the right products, content, promotions and customer experiences are delivered through digital channels.
Drive customer retention through CRM, marketing automation and personalised campaigns.
Oversee digital experience performance, including search, site navigation, product content and conversion optimisation.
Lead and develop a small team of digital specialists while creating scalable ways of working through automation and continuous improvement.
Work collaboratively with Data and Technology teams to translate insights into meaningful customer and commercial outcomes.
What Success Looks Like
First 30 Days
Learn the business, customers and digital ecosystem.
Build strong relationships with Sales, Merchandise, Operations and Technology stakeholders.
Understand current performance, priorities and opportunities.
First 60-90 Days
Establish credibility and effective ways of working across key stakeholder groups.
Identify opportunities to improve digital performance, customer experience and team capability.
Begin implementing improvements that support revenue growth and customer engagement.
First 12 Months
Increase online revenue and customer adoption.
Improve digital penetration and Average Order Value (AOV).
Strengthen customer retention and engagement through targeted digital initiatives.
Establish a more mature digital trading and trade marketing capability.
Create a clear success story through measurable commercial and customer outcomes.
