Paid Media Specialist

What We Are Looking For
• 2+ years of experience managing social advertising campaigns
• 2+ years of experience digital marketing; agency experience a plus
• Must have handled ecommerce campaigns.
• Current Google Ads and Analytics Certifications, Microsoft Ads/Bing desirable
• In-depth knowledge of the various paid marketing channels and technologies,including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
• Hands-on experience in handling marketing budgets and forecasting/reporting results
• Proficiency with Microsoft Word, Excel and PowerPoint; Google Tag Manager, Marketing Automation Systems or other technical skills a plus
• Track record of consistently meeting deadlines as well as co worker and client expectations
• Natural ability to analyze data and distill actionable insights
• Understand and articulate to clients what constitutes a good landing page, and be able to provide feedback to maximize conversion rates

What will be your role?
• Manage a portfolio of paid search campaigns, paid social campaigns and display campaigns across an exciting and diverse range of merchants in all areas of online
• Research websites, source and implement keywords, create adtext, assign budgets, implement strategies and optimize campaigns to meet KPIs.
• Manage your spend and clicks on a daily basis, and maximizing profits
• Work with account management team to help provide insight for clients
• Work with the sales team to provide forecasts presentations.
• Mentor and train junior analysts Read more