Verified Job
Work from home
Meta Ads OR Google Ads Manager
Work from home
#669690
Remote / WFH
Job Description
Work from anywhere while running high-impact ad campaigns that drive real leads for lawn, landscape, and outdoor living companies. As a Halstead Media Paid Media Manager, you’ll own performance across Meta and/or Google Ads—building, optimizing, and scaling campaigns that keep clients growing and teams proud of the results. What makes this opportunity unique is the mix of measurable impact and perks that support your life and career: remote flexibility, paid training and professional development, snack/coffee/tea subscriptions, premium medical (100% company-paid for employee), dental (50% company-paid) with optional vision, 15 PTO (includes vacation and sick) days to start plus paid holidays, 401(k) with match, and branded company swag.
What You’ll Do
This isn’t a “set it and forget it” role—it’s a hands-on performance position where your strategic thinking and execution directly shape client outcomes. You’ll go beyond basic management to become the paid media owner who turns goals into lead volume, better quality, and consistent delivery—while collaborating with creative, web, and client-facing teams to remove friction and improve conversion.
Campaign Ownership & Performance Strategy
Own lead generation performance for clients across Meta (Facebook/Instagram) and/or Google Ads (search and beyond as applicable).
Set up and launch campaigns (cold, retargeting, events, video, etc.) with clear structure, targeting, and tracking.
Use KPIs like leads/conversions as the main measure of success, supported by metrics like CTR, quality score, and cost efficiency.
Identify performance issues early, diagnose root causes, and build a clear plan to recover results—without waiting for someone to ask.
Stay current on platform changes and apply updates thoughtfully to improve outcomes.
High possibility of also working on Microsoft Ads, Linkedin Ads, and other paid media platforms.
Optimization, Budget Control & Execution
Monitor and optimize active campaigns regularly: audiences, creative, copy, bidding, and campaign type selection.
Manage budgets responsibly—avoiding chronic under- or overspend while keeping momentum strong.
Write compelling, relevant ad copy that matches the service, audience, and intent (and is clean, accurate, and typo-free).
Build ad creatives in Canva, and partner with designers when higher-level creative is needed.
Document key changes, learnings, and repeatable wins inside the company’s training/process platform.
Cross-Functional Collaboration & Conversion Improvements
Collaborate with project managers, leadership, and creative teams to align campaigns to strategy and timelines.
Provide clear recommendations that improve conversion—such as landing page updates, offer clarity, tracking improvements, and funnel fixes.
Support reporting and updates by translating performance data into what matters: what happened, why it happened, and what you’re doing next.
Participate in Zoom sessions for collaboration, training, workshops, and troubleshooting—especially around tracking forms/calls.
What You’ll Do
This isn’t a “set it and forget it” role—it’s a hands-on performance position where your strategic thinking and execution directly shape client outcomes. You’ll go beyond basic management to become the paid media owner who turns goals into lead volume, better quality, and consistent delivery—while collaborating with creative, web, and client-facing teams to remove friction and improve conversion.
Campaign Ownership & Performance Strategy
Own lead generation performance for clients across Meta (Facebook/Instagram) and/or Google Ads (search and beyond as applicable).
Set up and launch campaigns (cold, retargeting, events, video, etc.) with clear structure, targeting, and tracking.
Use KPIs like leads/conversions as the main measure of success, supported by metrics like CTR, quality score, and cost efficiency.
Identify performance issues early, diagnose root causes, and build a clear plan to recover results—without waiting for someone to ask.
Stay current on platform changes and apply updates thoughtfully to improve outcomes.
High possibility of also working on Microsoft Ads, Linkedin Ads, and other paid media platforms.
Optimization, Budget Control & Execution
Monitor and optimize active campaigns regularly: audiences, creative, copy, bidding, and campaign type selection.
Manage budgets responsibly—avoiding chronic under- or overspend while keeping momentum strong.
Write compelling, relevant ad copy that matches the service, audience, and intent (and is clean, accurate, and typo-free).
Build ad creatives in Canva, and partner with designers when higher-level creative is needed.
Document key changes, learnings, and repeatable wins inside the company’s training/process platform.
Cross-Functional Collaboration & Conversion Improvements
Collaborate with project managers, leadership, and creative teams to align campaigns to strategy and timelines.
Provide clear recommendations that improve conversion—such as landing page updates, offer clarity, tracking improvements, and funnel fixes.
Support reporting and updates by translating performance data into what matters: what happened, why it happened, and what you’re doing next.
Participate in Zoom sessions for collaboration, training, workshops, and troubleshooting—especially around tracking forms/calls.
