Verified Job
Marketing
Marketing Strategy Lead
Marketing
#715540
Remote / WFH
Metayb · Chennai, Tamil Nadu ·
Job Description
Job description
About Metayb
Metayb is a fast-growing digital transformation company empowering organizations to thrive in the digital-first era. In just three years, we've built a team of 500+ experts focused on creating seamless customer experiences, boosting operational efficiency, and delivering actionable insights. Our core strengths include Digital Transformation, Data Science, SAP Implementation, Workflow Automation, Finance, and Supply Chain Services, with aspirations to expand into IoT, AI/ML, and Virtual Reality.
By leveraging emerging technologies, Metayb aims to be a trusted global partner in delivering impactful, future-ready solutions.
Location: Chennai, Tamil Nadu / Kolkata, West Bengal
Employment Type: Full-Time
Work Mode: On-site
Role Overview
As a Marketing Strategy Lead, you will play a critical role in supporting the growth and market expansion of Noodles business by driving strategic marketing initiatives, consumer insights, and data-driven decision-making. You will collaborate closely with cross-functional teams to identify market opportunities, evaluate campaign effectiveness, and provide actionable recommendations that strengthen brand positioning and business performance.
This role requires a highly analytical and strategic marketing professional with a strong understanding of FMCG markets, consumer behavior, and business analytics.
Key Responsibilities
• Market Research & Consumer Insights
• Monitor consumer behavior, purchasing trends, and market dynamics to identify growth opportunities.
• Conduct competitive analysis and track industry developments to understand market positioning and emerging trends.
• Gather and analyze market intelligence to support strategic business decisions.
• Develop insights and recommendations based on consumer and competitor data.
• Data Analytics & Performance Measurement
• Establish and track key marketing performance indicators (KPIs) across campaigns and initiatives.
• Measure return on investment (ROI) for marketing activities and provide actionable recommendations for optimization.
• Analyze large datasets to identify trends, opportunities, and areas for improvement.
• Prepare reports and dashboards to communicate marketing performance to stakeholders.
• Cross-Functional Collaboration
• Partner with Sales, Merchandising, and other business functions to develop a comprehensive understanding of market performance and customer needs.
• Identify business gaps and collaborate with stakeholders to develop strategic solutions.
• Support the development and execution of integrated marketing initiatives aligned with business objectives.
• Budget Management & Reporting
• Monitor marketing expenditures and ensure alignment with approved budgets.
• Track spending across campaigns and initiatives, highlighting variances and opportunities for optimization.
• Prepare budget utilization reports and presentations for senior leadership reviews.
• Support annual marketing planning and budget forecasting activities.
• New Market & Opportunity Research
• Conduct desktop research on emerging markets, customer segments, and business opportunities.
• Evaluate potential expansion opportunities through market sizing, competitor analysis, and feasibility assessments.
• Present findings and recommendations to leadership teams to support strategic decision-making.
Qualifications
• MBA in Marketing from a premier institution, preferably IIMs.
• 2–5 years of experience in Marketing, Brand Management, Marketing Analytics, or Strategy roles within FMCG organizations.
• Strong understanding of consumer behavior, market research methodologies, and marketing analytics.
• Experience in analyzing business data and translating insights into strategic recommendations.
• Excellent presentation, storytelling, and stakeholder management skills.
• Strong analytical, problem-solving, and decision-making abilities.
• Proficiency in Microsoft Excel, PowerPoint, and data visualization/reporting tools is preferred.
• Ability to work collaboratively in a fast-paced and dynamic business environment.
Preferred Experience
• Experience working with leading FMCG brands.
• Exposure to category management, market intelligence, and commercial strategy.
• Experience in budget tracking, marketing ROI analysis, and business planning.
Disclaimer
The job title mentioned in this description is generic and intended for broad categorization purposes. The final designation will be determined based on the candidate’s performance during the interview process, relevant experience, and alignment with the organizational hierarchy.
About Metayb
Metayb is a fast-growing digital transformation company empowering organizations to thrive in the digital-first era. In just three years, we've built a team of 500+ experts focused on creating seamless customer experiences, boosting operational efficiency, and delivering actionable insights. Our core strengths include Digital Transformation, Data Science, SAP Implementation, Workflow Automation, Finance, and Supply Chain Services, with aspirations to expand into IoT, AI/ML, and Virtual Reality.
By leveraging emerging technologies, Metayb aims to be a trusted global partner in delivering impactful, future-ready solutions.
Location: Chennai, Tamil Nadu / Kolkata, West Bengal
Employment Type: Full-Time
Work Mode: On-site
Role Overview
As a Marketing Strategy Lead, you will play a critical role in supporting the growth and market expansion of Noodles business by driving strategic marketing initiatives, consumer insights, and data-driven decision-making. You will collaborate closely with cross-functional teams to identify market opportunities, evaluate campaign effectiveness, and provide actionable recommendations that strengthen brand positioning and business performance.
This role requires a highly analytical and strategic marketing professional with a strong understanding of FMCG markets, consumer behavior, and business analytics.
Key Responsibilities
• Market Research & Consumer Insights
• Monitor consumer behavior, purchasing trends, and market dynamics to identify growth opportunities.
• Conduct competitive analysis and track industry developments to understand market positioning and emerging trends.
• Gather and analyze market intelligence to support strategic business decisions.
• Develop insights and recommendations based on consumer and competitor data.
• Data Analytics & Performance Measurement
• Establish and track key marketing performance indicators (KPIs) across campaigns and initiatives.
• Measure return on investment (ROI) for marketing activities and provide actionable recommendations for optimization.
• Analyze large datasets to identify trends, opportunities, and areas for improvement.
• Prepare reports and dashboards to communicate marketing performance to stakeholders.
• Cross-Functional Collaboration
• Partner with Sales, Merchandising, and other business functions to develop a comprehensive understanding of market performance and customer needs.
• Identify business gaps and collaborate with stakeholders to develop strategic solutions.
• Support the development and execution of integrated marketing initiatives aligned with business objectives.
• Budget Management & Reporting
• Monitor marketing expenditures and ensure alignment with approved budgets.
• Track spending across campaigns and initiatives, highlighting variances and opportunities for optimization.
• Prepare budget utilization reports and presentations for senior leadership reviews.
• Support annual marketing planning and budget forecasting activities.
• New Market & Opportunity Research
• Conduct desktop research on emerging markets, customer segments, and business opportunities.
• Evaluate potential expansion opportunities through market sizing, competitor analysis, and feasibility assessments.
• Present findings and recommendations to leadership teams to support strategic decision-making.
Qualifications
• MBA in Marketing from a premier institution, preferably IIMs.
• 2–5 years of experience in Marketing, Brand Management, Marketing Analytics, or Strategy roles within FMCG organizations.
• Strong understanding of consumer behavior, market research methodologies, and marketing analytics.
• Experience in analyzing business data and translating insights into strategic recommendations.
• Excellent presentation, storytelling, and stakeholder management skills.
• Strong analytical, problem-solving, and decision-making abilities.
• Proficiency in Microsoft Excel, PowerPoint, and data visualization/reporting tools is preferred.
• Ability to work collaboratively in a fast-paced and dynamic business environment.
Preferred Experience
• Experience working with leading FMCG brands.
• Exposure to category management, market intelligence, and commercial strategy.
• Experience in budget tracking, marketing ROI analysis, and business planning.
Disclaimer
The job title mentioned in this description is generic and intended for broad categorization purposes. The final designation will be determined based on the candidate’s performance during the interview process, relevant experience, and alignment with the organizational hierarchy.
