Verified Job
Marketing
Social Media Executive – EdTech & Leadership Community
Marketing
#726079
Remote / WFH
Boston Institute of Analytics - Financial District, Hyderabad
Job Description
Job description
Companies: Boston Institute of Analytics – Financial District Campus & GCCVantage
Location: Financial District, Hyderabad
Work Mode: Full-time, On-site
Experience: 1–3 years
Working Days: 6 days a week
About the Role
We are looking for a creative, energetic, and performance-driven Social Media Executive to manage and grow the digital presence of Boston Institute of Analytics – Financial District Campus and GCCVantage.
This is a dual-brand role where the candidate will work on both EdTech and leadership community branding. For Boston Institute of Analytics, the focus will be on student engagement, course promotions, lead generation, admissions campaigns, campus visibility, and education-focused content. For GCCVantage, the focus will be on premium leadership branding, GCC ecosystem visibility, event promotions, member engagement, partner visibility, and thought leadership content.
The ideal candidate should be strong in content creation, social media management, paid campaigns, Canva-based design, LinkedIn branding, reels, videos, and performance tracking.
Key Responsibilities
1. Social Media Management
• Manage social media platforms including LinkedIn, Instagram, Facebook, YouTube, and other relevant channels.
• Create and publish regular content for both brands with different tones and target audiences.
• Maintain a strong, consistent, and professional brand identity across all platforms.
• Build content calendars for courses, admissions, events, campaigns, leadership meets, webinars, seminars, and brand-building initiatives.
2. Content Creation
• Create engaging posts, reels, stories, carousels, banners, captions, short video scripts, emailers, WhatsApp creatives, and campaign copies.
• Design basic creatives using Canva or similar tools.
• Create EdTech content around Data Science, AI, Business Analytics, Cybersecurity, Digital Marketing, career growth, student success stories, faculty highlights, and campus activities.
• Create GCCVantage content around leadership meets, member highlights, speaker announcements, panel discussions, partnerships, editorials, roundtables, and GCC ecosystem initiatives.
• Capture photos and videos from campus activities, student sessions, seminars, leadership meets, and events.
3. Lead Generation & Campaign Support
• Support and run paid campaigns on Google Ads, Meta Ads, Instagram Ads, Facebook Ads, and LinkedIn Ads.
• Create campaigns focused on student enquiries, webinar registrations, course awareness, admissions, event registrations, membership visibility, and partner campaigns.
• Coordinate with the counselling and sales team to understand lead quality and campaign performance.
• Track digital campaign performance and suggest improvements to improve reach, enquiries, engagement, and conversions.
4. Brand Building
• Build Boston Institute of Analytics – Financial District Campus as a strong destination for analytics, AI, data science, and future-skills education.
• Position GCCVantage as a premium and credible GCC leadership forum in Hyderabad.
• Create content that builds trust among students, parents, working professionals, corporate leaders, GCC leaders, partners, and ecosystem stakeholders.
• Promote student achievements, testimonials, placement stories, faculty sessions, masterclasses, leadership events, member stories, and partner collaborations.
5. Event Promotion & Coverage
• Promote BIA seminars, webinars, student events, counselling sessions, workshops, and masterclasses.
• Promote GCCVantage leadership meets, roundtables, panel discussions, editorial campaigns, partner events, and ecosystem initiatives.
• Capture basic event content including photos, videos, speaker clips, audience interactions, and important moments.
• Create post-event recap posts, thank-you posts, speaker appreciation posts, partner visibility posts, and highlight videos.
6. Community Engagement
• Engage with students, prospects, alumni, trainers, members, leaders, partners, and followers across platforms.
• Respond to basic comments and queries or route them to the relevant team.
• Monitor tags, mentions, comments, and messages.
• Support member tagging, partner mentions, and content amplification to improve visibility.
7. Reporting & Analytics
• Track social media growth, reach, engagement, impressions, enquiries, campaign results, and follower growth.
• Prepare weekly and monthly reports for both brands.
• Share ideas to improve content quality, lead generation, visibility, and brand positioning.
Required Skills
• 1–3 years of experience in social media, digital marketing, content marketing, or brand communication.
• Good understanding of LinkedIn, Instagram, Facebook, YouTube, Google Ads, Meta Ads, and LinkedIn Ads.
• Strong working knowledge of Canva and basic creative design.
• Ability to create reels, short videos, event posts, carousels, banners, and campaign creatives.
• Strong writing skills for captions, LinkedIn posts, emailers, WhatsApp messages, and campaign copies.
• Basic understanding of lead generation and paid digital campaigns.
• Ability to shoot and edit basic mobile videos using simple editing tools.
• Good coordination skills to work with counsellors, trainers, students, leaders, partners, and internal teams.
• Attention to detail and ability to manage two different brand tones.
Preferred Skills
• Experience in EdTech, education, training, events, B2B branding, leadership communities, business forums, or corporate networks.
• Understanding of AI, Data Science, Analytics, Cybersecurity, Digital Marketing, GCCs, leadership events, and professional communities.
• Basic knowledge of SEO, email marketing, landing pages, website content, and WhatsApp campaigns.
• Ability to create monthly content calendars and campaign plans.
Success Metrics
• Growth in social media followers, reach, impressions, and engagement.
• Increase in quality student enquiries for Boston Institute of Analytics.
• Stronger visibility and engagement for GCCVantage among GCC leaders and ecosystem stakeholders.
• Consistent publishing of high-quality content across both brands.
• Better event visibility, partner visibility, member engagement, and campaign performance.
• Strong brand positioning for both BIA Financial District Campus and GCCVantage.
Ideal Candidate
We are looking for someone who is creative, proactive, disciplined, target-oriented, and comfortable working in a fast-paced environment. The candidate should not treat this as only a posting role but as a brand-building, lead-generation, and community-engagement role.
The person should have an entrepreneurial mindset, strong ownership, and the ability to convert ideas into impactful digital content. This role is ideal for someone who wants to work across EdTech, leadership branding, events, digital campaigns, and premium community-building.
About the Company:
Boston Institute of Analytics is an international organization that imparts training in predictive analytics, machine learning and artificial intelligence to students and working professionals via classroom training conducted by industry experts. Please visit www.bostoninstituteofanalytics.org to know more.
GCCVantage is a premium leadership forum created for senior GCC leaders to connect, collaborate, share insights, and contribute to the growth of the GCC ecosystem in Hyderabad. The platform brings together CXOs, Site Heads, Country Heads, Directors, and senior business leaders through leadership meets, roundtables, editorials, partnerships, and ecosystem initiatives.
Website: https://gccvantage.org/
Companies: Boston Institute of Analytics – Financial District Campus & GCCVantage
Location: Financial District, Hyderabad
Work Mode: Full-time, On-site
Experience: 1–3 years
Working Days: 6 days a week
About the Role
We are looking for a creative, energetic, and performance-driven Social Media Executive to manage and grow the digital presence of Boston Institute of Analytics – Financial District Campus and GCCVantage.
This is a dual-brand role where the candidate will work on both EdTech and leadership community branding. For Boston Institute of Analytics, the focus will be on student engagement, course promotions, lead generation, admissions campaigns, campus visibility, and education-focused content. For GCCVantage, the focus will be on premium leadership branding, GCC ecosystem visibility, event promotions, member engagement, partner visibility, and thought leadership content.
The ideal candidate should be strong in content creation, social media management, paid campaigns, Canva-based design, LinkedIn branding, reels, videos, and performance tracking.
Key Responsibilities
1. Social Media Management
• Manage social media platforms including LinkedIn, Instagram, Facebook, YouTube, and other relevant channels.
• Create and publish regular content for both brands with different tones and target audiences.
• Maintain a strong, consistent, and professional brand identity across all platforms.
• Build content calendars for courses, admissions, events, campaigns, leadership meets, webinars, seminars, and brand-building initiatives.
2. Content Creation
• Create engaging posts, reels, stories, carousels, banners, captions, short video scripts, emailers, WhatsApp creatives, and campaign copies.
• Design basic creatives using Canva or similar tools.
• Create EdTech content around Data Science, AI, Business Analytics, Cybersecurity, Digital Marketing, career growth, student success stories, faculty highlights, and campus activities.
• Create GCCVantage content around leadership meets, member highlights, speaker announcements, panel discussions, partnerships, editorials, roundtables, and GCC ecosystem initiatives.
• Capture photos and videos from campus activities, student sessions, seminars, leadership meets, and events.
3. Lead Generation & Campaign Support
• Support and run paid campaigns on Google Ads, Meta Ads, Instagram Ads, Facebook Ads, and LinkedIn Ads.
• Create campaigns focused on student enquiries, webinar registrations, course awareness, admissions, event registrations, membership visibility, and partner campaigns.
• Coordinate with the counselling and sales team to understand lead quality and campaign performance.
• Track digital campaign performance and suggest improvements to improve reach, enquiries, engagement, and conversions.
4. Brand Building
• Build Boston Institute of Analytics – Financial District Campus as a strong destination for analytics, AI, data science, and future-skills education.
• Position GCCVantage as a premium and credible GCC leadership forum in Hyderabad.
• Create content that builds trust among students, parents, working professionals, corporate leaders, GCC leaders, partners, and ecosystem stakeholders.
• Promote student achievements, testimonials, placement stories, faculty sessions, masterclasses, leadership events, member stories, and partner collaborations.
5. Event Promotion & Coverage
• Promote BIA seminars, webinars, student events, counselling sessions, workshops, and masterclasses.
• Promote GCCVantage leadership meets, roundtables, panel discussions, editorial campaigns, partner events, and ecosystem initiatives.
• Capture basic event content including photos, videos, speaker clips, audience interactions, and important moments.
• Create post-event recap posts, thank-you posts, speaker appreciation posts, partner visibility posts, and highlight videos.
6. Community Engagement
• Engage with students, prospects, alumni, trainers, members, leaders, partners, and followers across platforms.
• Respond to basic comments and queries or route them to the relevant team.
• Monitor tags, mentions, comments, and messages.
• Support member tagging, partner mentions, and content amplification to improve visibility.
7. Reporting & Analytics
• Track social media growth, reach, engagement, impressions, enquiries, campaign results, and follower growth.
• Prepare weekly and monthly reports for both brands.
• Share ideas to improve content quality, lead generation, visibility, and brand positioning.
Required Skills
• 1–3 years of experience in social media, digital marketing, content marketing, or brand communication.
• Good understanding of LinkedIn, Instagram, Facebook, YouTube, Google Ads, Meta Ads, and LinkedIn Ads.
• Strong working knowledge of Canva and basic creative design.
• Ability to create reels, short videos, event posts, carousels, banners, and campaign creatives.
• Strong writing skills for captions, LinkedIn posts, emailers, WhatsApp messages, and campaign copies.
• Basic understanding of lead generation and paid digital campaigns.
• Ability to shoot and edit basic mobile videos using simple editing tools.
• Good coordination skills to work with counsellors, trainers, students, leaders, partners, and internal teams.
• Attention to detail and ability to manage two different brand tones.
Preferred Skills
• Experience in EdTech, education, training, events, B2B branding, leadership communities, business forums, or corporate networks.
• Understanding of AI, Data Science, Analytics, Cybersecurity, Digital Marketing, GCCs, leadership events, and professional communities.
• Basic knowledge of SEO, email marketing, landing pages, website content, and WhatsApp campaigns.
• Ability to create monthly content calendars and campaign plans.
Success Metrics
• Growth in social media followers, reach, impressions, and engagement.
• Increase in quality student enquiries for Boston Institute of Analytics.
• Stronger visibility and engagement for GCCVantage among GCC leaders and ecosystem stakeholders.
• Consistent publishing of high-quality content across both brands.
• Better event visibility, partner visibility, member engagement, and campaign performance.
• Strong brand positioning for both BIA Financial District Campus and GCCVantage.
Ideal Candidate
We are looking for someone who is creative, proactive, disciplined, target-oriented, and comfortable working in a fast-paced environment. The candidate should not treat this as only a posting role but as a brand-building, lead-generation, and community-engagement role.
The person should have an entrepreneurial mindset, strong ownership, and the ability to convert ideas into impactful digital content. This role is ideal for someone who wants to work across EdTech, leadership branding, events, digital campaigns, and premium community-building.
About the Company:
Boston Institute of Analytics is an international organization that imparts training in predictive analytics, machine learning and artificial intelligence to students and working professionals via classroom training conducted by industry experts. Please visit www.bostoninstituteofanalytics.org to know more.
GCCVantage is a premium leadership forum created for senior GCC leaders to connect, collaborate, share insights, and contribute to the growth of the GCC ecosystem in Hyderabad. The platform brings together CXOs, Site Heads, Country Heads, Directors, and senior business leaders through leadership meets, roundtables, editorials, partnerships, and ecosystem initiatives.
Website: https://gccvantage.org/
