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Work from home
Marketing Specialist - Ad Creative & SEO Content (HYBRID)
Work from home
#759099
Remote / WFH
Cloudcure
Job Description
About Cloudcure
Cloudcure is a Canadian virtual healthcare platform focused on delivering accessible, evidence-based medical care. We combine technology, clinical expertise, and patient-first experiences to improve health outcomes across Canada.
Were looking for a Marketing Specialist who can own ad creative development and SEO-driven content, helping us increase acquisition, engagement, and conversion across paid and organic channels.
What You willDo
Ad Creative & Performance Marketing
• Develop high-performing ad creatives for Meta, Google, TikTok, and other paid channels
• Write and iterate on ad copy, headlines, hooks, and CTAs based on performance data
• Collaborate with growth and marketing teams to test messaging, creatives, and formats
• Refresh and optimize creative assets regularly to avoid fatigue and improve ROAS
• Translate healthcare concepts into clear, compliant, and compelling messaging
SEO Content & Website Optimization
• Write and optimize SEO-driven blog content, landing pages, and website copy
• Conduct keyword research and align content with search intent
• Improve on-page SEO (headings, meta titles, descriptions, internal linking)
• Support content updates across core service pages and program pages
• Ensure content is accurate, patient-friendly, and aligned with healthcare standards
Cross-Functional Collaboration
• Work closely with product, operations, and clinical teams to ensure content accuracy
• Align ad creative with landing pages to improve conversion rates
• Support campaign launches with cohesive messaging across paid and organic channels
What Were Looking For
• 2-4+ years of experience in digital marketing, content marketing, or growth marketing
• Strong experience writing ad copy that converts
• Solid understanding of SEO best practices and content optimization
• Comfortable working with healthcare or regulated industries (or willing to learn)
• Data-informed mindset: you understand how creative impacts performance
• Strong writing skills with the ability to adapt tone for different audiences
• Experience with tools like Google Search Console, Ahrefs/SEMrush, Meta Ads Manager, or similar (nice to have)
Nice to Have
• Experience in healthcare, wellness, or telehealth
• Familiarity with CRO principles and landing page optimization
• Basic design sense (Canva, Figma, or creative briefing experience)
• Experience working in startups or fast-moving environments
Why Join Cloudcure
• Work on a product that directly improves patient access to care
• High ownership and real impact on growth
• Remote-first, collaborative team
• Opportunity to shape marketing foundations as we scale
#J-18808-Ljbffr
Cloudcure is a Canadian virtual healthcare platform focused on delivering accessible, evidence-based medical care. We combine technology, clinical expertise, and patient-first experiences to improve health outcomes across Canada.
Were looking for a Marketing Specialist who can own ad creative development and SEO-driven content, helping us increase acquisition, engagement, and conversion across paid and organic channels.
What You willDo
Ad Creative & Performance Marketing
• Develop high-performing ad creatives for Meta, Google, TikTok, and other paid channels
• Write and iterate on ad copy, headlines, hooks, and CTAs based on performance data
• Collaborate with growth and marketing teams to test messaging, creatives, and formats
• Refresh and optimize creative assets regularly to avoid fatigue and improve ROAS
• Translate healthcare concepts into clear, compliant, and compelling messaging
SEO Content & Website Optimization
• Write and optimize SEO-driven blog content, landing pages, and website copy
• Conduct keyword research and align content with search intent
• Improve on-page SEO (headings, meta titles, descriptions, internal linking)
• Support content updates across core service pages and program pages
• Ensure content is accurate, patient-friendly, and aligned with healthcare standards
Cross-Functional Collaboration
• Work closely with product, operations, and clinical teams to ensure content accuracy
• Align ad creative with landing pages to improve conversion rates
• Support campaign launches with cohesive messaging across paid and organic channels
What Were Looking For
• 2-4+ years of experience in digital marketing, content marketing, or growth marketing
• Strong experience writing ad copy that converts
• Solid understanding of SEO best practices and content optimization
• Comfortable working with healthcare or regulated industries (or willing to learn)
• Data-informed mindset: you understand how creative impacts performance
• Strong writing skills with the ability to adapt tone for different audiences
• Experience with tools like Google Search Console, Ahrefs/SEMrush, Meta Ads Manager, or similar (nice to have)
Nice to Have
• Experience in healthcare, wellness, or telehealth
• Familiarity with CRO principles and landing page optimization
• Basic design sense (Canva, Figma, or creative briefing experience)
• Experience working in startups or fast-moving environments
Why Join Cloudcure
• Work on a product that directly improves patient access to care
• High ownership and real impact on growth
• Remote-first, collaborative team
• Opportunity to shape marketing foundations as we scale
#J-18808-Ljbffr
