Verified Job
Marketing
Marketing Manager: Patient Monitoring and Digital Solutions
Marketing
#738805
Remote / WFH
Dräger
Job Description
Key Responsibilities
The job responsibilities are split into four key areas:
• Customer & Market Understanding
• Product Lifecycle Management & Strategy
• Marketing Strategy, Campaigns & Tactics
• Operational Excellence
Understanding Customer & Market Needs
• Understand the needs of our market and customers extracting insights that help deliver customer value and maximise sales, growth and profit opportunities.
• Gather insights from clinical practices, buyer behaviour and market dynamics and apply this intelligence back into the organisation to design and refine Go-To-Market strategies.
• Attend relevant events and exhibitions and use customer interactions to build and maintain market and customer knowledge.
• Analyse the competitive offering to understand how Dräger can position our portfolio and deliver competitive advantage.
The job responsibilities are split into four key areas:
• Customer & Market Understanding
• Product Lifecycle Management & Strategy
• Marketing Strategy, Campaigns & Tactics
• Operational Excellence
Understanding Customer & Market Needs
• Understand the needs of our market and customers extracting insights that help deliver customer value and maximise sales, growth and profit opportunities.
• Gather insights from clinical practices, buyer behaviour and market dynamics and apply this intelligence back into the organisation to design and refine Go-To-Market strategies.
• Attend relevant events and exhibitions and use customer interactions to build and maintain market and customer knowledge.
• Analyse the competitive offering to understand how Dräger can position our portfolio and deliver competitive advantage.
