Verified Job
Marketing
Marketing Manager - Brand Activation | 10 years | Gurgaon
Marketing
#753519
Remote / WFH
Michael Page · Gurugram, Haryana ·
Job Description
Job description
• Opportunity to lead Brand Activation for an MNC with large retail presence
• Opportunity to work in a leading MNC with good culture & strong growth prospects
About Our Client
An MNC with significant presence in the retail segment, based in Gurgaon
Job Description
Designation: Marketing Manager (Brand Activation)
Reports to: Brand Communications & PR Head
Base Location: Gurgaon
• Footfall & Store Demand Growth
• Drive consistent footfall growth across stores through targeted local activations and media
• Build store-wise demand generation plans aligned to catchment potential and trading priorities
• Support conversion and in-store experience through relevant marketing interventions
• Regional Go-To-Market Execution
• Ensure timely and high-quality execution of all marketing programs: Mall branding, Local events, Cross promotions & partnerships
• Adapt national campaigns to regional context and consumer nuances through meaningful Brand Activation ideas
• New Store Launch Excellence
• Lead end-to-end marketing strategy for new store launches
• Build pre-launch buzz + launch burst + sustain plan to drive early footfalls and momentum
• Track and optimize post-launch performance vs targets
• Local Media & Marketing Planning
• lan and deploy effective regional media mix (mall, OOH, local digital, partnerships)
• Integrate mall marketing calendars into store-level plans
• Maximize reach and efficiency within defined budgets
• Partnerships & Alliances
• Build and manage local brand partnerships and cross tie-ups with non-competing brands
• Unlock incremental footfall and visibility opportunities through collaborations
• Maintain strong relationships with mall management and local ecosystem players
• Store Performance Tracking & Insights
• Monitor store performance across key metrics (footfall, sales trends, campaign impact)
• Conduct regular store visits to assess market dynamics, competition, and opportunities
• Submit weekly competition and market intelligence reports
• Act as the voice of regional consumer insights to influence central teams
• ROI & Budget Ownership
• Evaluate ROI of all regional marketing initiatives and activations
• Ensure efficient allocation of regional budgets across stores and activities
• Maintain tight control on spends, reconciliation, and vendor payments
• Drive cost discipline with outcome focus
• Execution & Governance
• Ensure consistent brand expression across all stores, aligned to defined guidelines
• Manage vendors and agencies for seamless execution of marketing plans
• Act as a key coordinator across Store teams, Mall management, Regional stakeholders, Central marketing teams
The Successful Applicant
• 8 - 10 years in retail marketing, brand activation, or regional marketing roles with demonstrated experience in on-ground execution, store marketing, and local media planning
• Proven ability to drive footfall and link marketing efforts to store performance
• Deep understanding of catchment dynamics, mall ecosystems, and retail environments
• Strong execution capability with attention to detail and speed
• Commercial mindset with ability to track ROI and manage budgets effectively
• Strong stakeholder management across stores, partners, and internal teams
• High ownership and willingness to operate hands-on in a fast-paced environment
What's on Offer
A high growth opportunity in a leading MNC renowned for its great working culture and it's presence as a leader within Indian Retail
• Opportunity to lead Brand Activation for an MNC with large retail presence
• Opportunity to work in a leading MNC with good culture & strong growth prospects
About Our Client
An MNC with significant presence in the retail segment, based in Gurgaon
Job Description
Designation: Marketing Manager (Brand Activation)
Reports to: Brand Communications & PR Head
Base Location: Gurgaon
• Footfall & Store Demand Growth
• Drive consistent footfall growth across stores through targeted local activations and media
• Build store-wise demand generation plans aligned to catchment potential and trading priorities
• Support conversion and in-store experience through relevant marketing interventions
• Regional Go-To-Market Execution
• Ensure timely and high-quality execution of all marketing programs: Mall branding, Local events, Cross promotions & partnerships
• Adapt national campaigns to regional context and consumer nuances through meaningful Brand Activation ideas
• New Store Launch Excellence
• Lead end-to-end marketing strategy for new store launches
• Build pre-launch buzz + launch burst + sustain plan to drive early footfalls and momentum
• Track and optimize post-launch performance vs targets
• Local Media & Marketing Planning
• lan and deploy effective regional media mix (mall, OOH, local digital, partnerships)
• Integrate mall marketing calendars into store-level plans
• Maximize reach and efficiency within defined budgets
• Partnerships & Alliances
• Build and manage local brand partnerships and cross tie-ups with non-competing brands
• Unlock incremental footfall and visibility opportunities through collaborations
• Maintain strong relationships with mall management and local ecosystem players
• Store Performance Tracking & Insights
• Monitor store performance across key metrics (footfall, sales trends, campaign impact)
• Conduct regular store visits to assess market dynamics, competition, and opportunities
• Submit weekly competition and market intelligence reports
• Act as the voice of regional consumer insights to influence central teams
• ROI & Budget Ownership
• Evaluate ROI of all regional marketing initiatives and activations
• Ensure efficient allocation of regional budgets across stores and activities
• Maintain tight control on spends, reconciliation, and vendor payments
• Drive cost discipline with outcome focus
• Execution & Governance
• Ensure consistent brand expression across all stores, aligned to defined guidelines
• Manage vendors and agencies for seamless execution of marketing plans
• Act as a key coordinator across Store teams, Mall management, Regional stakeholders, Central marketing teams
The Successful Applicant
• 8 - 10 years in retail marketing, brand activation, or regional marketing roles with demonstrated experience in on-ground execution, store marketing, and local media planning
• Proven ability to drive footfall and link marketing efforts to store performance
• Deep understanding of catchment dynamics, mall ecosystems, and retail environments
• Strong execution capability with attention to detail and speed
• Commercial mindset with ability to track ROI and manage budgets effectively
• Strong stakeholder management across stores, partners, and internal teams
• High ownership and willingness to operate hands-on in a fast-paced environment
What's on Offer
A high growth opportunity in a leading MNC renowned for its great working culture and it's presence as a leader within Indian Retail
