Marketing Leader

Role Title / Role: Head of Marketing

Job Location: Hyderabad / Pune

Key Responsibilities

Strategic Leadership & Planning
• Build a region-first marketing strategy aligned with revenue goals, pipeline targets, and GTM priorities
• Collaborate with sales and extended marketing team to define Idean Customer Profiles (ICPs), channel mix, funnel metrics, and campaign roadmap
• Help localize messaging, offers, and positioning for USA diverse buyer segments

Revenue Generation & Lead Management.
• Develop and execute data-driven marketing strategies that deliver qualified leads and directly contribute to revenue targets.
• Build and optimize demand generation programs across digital channels, events, content marketing, and account-based marketing (ABM).
• Establish lead scoring frameworks and work closely with sales to ensure seamless lead handoff and conversion optimization.
• Own marketing-sourced pipeline metrics and demonstrate clear ROI on marketing investments.
• Implement marketing automation and CRM systems to track the customer journey from awareness to closed deals.
• Drive funnel forecasting, budgeting, and monthly marketing performance reviews.

Demand Generation & Channel Execution
• Lead full-funnel execution across inbound (SEO, content), paid media (search, social, affiliates), partner-led plays, and events
• Own regional campaign planning, launch, optimization, and performance tracking
• Use buyer behavior and lifecycle data to personalize campaigns and improve conversion rates

Brand Strategy & Positioning
• Define and evolve our brand positioning to differentiate our healthcare technology services in a competitive market
• Build brand awareness and thought leadership through strategic PR, speaking opportunities, and industry partnerships
• Develop a consistent brand voice and visual identity across all customer touchpoints
• Create compelling storytelling around customer success stories and our impact on healthcare delivery

Team Leadership & Vendor Management
• Build and mentor a high-performing marketing team across events, campaigns, and partnership.
• Establish marketing processes, workflows, and performance dashboards
• Manage the marketing budget effectively with clear allocation toward high-ROI activities
• Foster a culture of experimentation, learning, and continuous optimization
• Lead relationships with agencies and vendors to drive efficient campaign execution and scale as needed

What You Will Bring
Experience & Background
• 10+ years of marketing experience, including at least 5 years in a Leadership role especially in Technology Services domain
• Proven ability to build and scale full-funnel marketing programs across inbound, paid media, events, Account Based Marketing, and partner channels in technology services, SaaS, or healthcare IT
• Demonstrated success in generating qualified leads and achieving revenue targets through marketing initiatives
• Strong understanding of USA market, including regional buyer behavior, local platforms, and campaign adaptation across various Industries

Modern Marketing Expertise
• Deep knowledge of digital marketing channels including SEO/SEM, social media, email marketing, and paid advertising
• Hands-on experience with marketing automation platforms (HubSpot) and CRM systems (Salesforce)
• Proficiency in marketing analytics, attribution modeling, and data-driven decision making
• Understanding of ABM strategies and tools for targeting enterprise healthcare accounts
• Experience with content marketing, including blogs, whitepapers, webinars, and video content
• Knowledge of growth marketing tactics and conversion rate optimization

Skills & Competencies
• Strategic thinker with strong business acumen and ability to align marketing with commercial objectives
• Excellent communication and presentation skills with ability to influence C-level stakeholders
• Strong analytical mindset with ability to translate data into actionable insights
• Collaborative approach with ability to work cross-functionally with sales, product, and delivery teams
• Entrepreneurial spirit with comfort operating in a fast-paced, evolving environment.
• Budget management experience with focus on efficient resource allocation.
Preferred Qualifications (Nice to Have)
• MBA from a tier-1 institution
• Experience marketing to US healthcare sectors
• Background in product marketing or launching new service offerings
• Speaking experience at healthcare or technology conferences
• Established network within the Indian healthcare and health-Tech ecosystem
• Experience with partners and channel marketing programs

Success Metrics (First 12 Months)
• Achieve marketing-qualified lead (MQL) targets aligned with sales pipeline requirements
• Deliver specified percentage of sales pipeline from marketing-sourced opportunities
• Increase brand awareness metrics including website traffic, social media engagement, and share of voice
• Establish marketing analytics framework with clear attribution and ROI reporting
• Build a high-performing marketing team with defined roles and responsibilities
• Launch at least two major integrated campaigns targeting key healthcare segments.