Marketing Analyst- job post We credit Saket, Delhi, Delhi

Full job description
Job Title: Marketing Analytics & CRM Strategist

Location: Saket (Delhi)
Experience: 4–6 Years
Job Type: Full-time

Job Overview

Key Responsibilities

Define and execute multi-channel marketing strategies based on customer segments
Build and manage customer segmentation & lifecycle campaigns (acquisition, engagement, retention)
Analyze campaign performance and optimize using A/B testing and key metrics (CTR, CAC, ROI, LTV)
Use SQL to extract and analyze data for targeting and performance tracking
Work on CRM/marketing automation tools (MoEngage, CleverTap, WebEngage, etc.)
Collaborate with internal teams for campaign execution and optimization
Required Skills

4–6 years in Marketing Analytics / CRM / Growth roles
Strong experience in multi-channel campaigns (WhatsApp, SMS, RCS, Email, Paid Ads)
Hands-on experience in customer segmentation & lifecycle marketing
Strong SQL skills (mandatory)
Experience with CRM tools (MoEngage, CleverTap, WebEngage, etc.)
Good understanding of marketing KPIs and campaign optimization
Preferred

Experience with tools like Google Analytics, Mixpanel
Familiarity with Power BI / Tableau
Job Type: Full-time

Benefits:

Flexible schedule
Application Question(s):

What is your current CTC?
what is your expected CTC
Current Location
are you Comfortable for the Saket Location?
Are you comfortable working 6 Days a week?
Work Location: In person