Verified Job
Digital Marketing
Influencer Marketing Executive
Digital Marketing
#553636
Remote / WFH
Job Description
Job Title: Influencer Marketing Executive
Location: Jaipur, India
Compensation: Up to ₹3 LPA
The Wellness Shop is a dynamic brand in the skincare and wellness industry. We focus on providing high-quality, effective skincare products that empower individuals to look and feel their best.
We are looking for an Influencer Marketing Executive with hands-on experience managing paid influencer campaigns (mega, macro, micro influencers). The ideal candidate will have a deep understanding of D2C skincare brand requirements and the ability to execute engaging, performance-driven influencer strategies.
Key Responsibilities
• Campaign Planning & Execution: Develop and execute influencer marketing strategies aligned with brand goals, including product launches, promotions, and seasonal campaigns.
• Influencer Identification: Research and identify mega, macro, and micro influencers that align with the brand's target audience, values, and skincare expertise.
• Relationship Management: Build and maintain strong relationships with influencers, ensuring they are highly engaged and aligned with brand messaging.
• Campaign Management: Oversee the entire influencer campaign process, from influencer outreach to contract negotiation, content approval, and performance tracking.
• Content Strategy: Collaborate with influencers to create authentic and high-quality content that resonates with their audience and effectively promotes the brand's skincare products.
• Performance Tracking & Reporting: Monitor and analyze the performance of influencer campaigns (reach, engagement, conversions, etc.), providing insights and recommendations for improvement.
• Budget Management: Manage influencer campaign budgets, ensuring optimal ROI and performance against agreed KPIs.
• Trend Analysis: Stay updated on influencer marketing trends, industry best practices, and new opportunities to help optimize influencer partnerships.
• Collaboration with Internal Teams: Work closely with the content, social media, and marketing teams to ensure alignment across campaigns and consistency in brand messaging.
Requirements
• 2+ years of experience in influencer marketing, with hands-on experience managing paid influencer campaigns (mega, macro, micro).
• Strong knowledge of D2C skincare brands and their unique influencer marketing requirements.
• Experience with contract negotiation, content creation, and performance tracking for influencer campaigns.
• Excellent communication and relationship-building skills.
• Strong understanding of social media platforms, influencer engagement, and content trends in the skincare and wellness industry.
• Proficiency in influencer marketing tools and platforms.
• Creative thinker with a passion for skincare and influencer-driven marketing.
Location: Jaipur, India
Compensation: Up to ₹3 LPA
The Wellness Shop is a dynamic brand in the skincare and wellness industry. We focus on providing high-quality, effective skincare products that empower individuals to look and feel their best.
We are looking for an Influencer Marketing Executive with hands-on experience managing paid influencer campaigns (mega, macro, micro influencers). The ideal candidate will have a deep understanding of D2C skincare brand requirements and the ability to execute engaging, performance-driven influencer strategies.
Key Responsibilities
• Campaign Planning & Execution: Develop and execute influencer marketing strategies aligned with brand goals, including product launches, promotions, and seasonal campaigns.
• Influencer Identification: Research and identify mega, macro, and micro influencers that align with the brand's target audience, values, and skincare expertise.
• Relationship Management: Build and maintain strong relationships with influencers, ensuring they are highly engaged and aligned with brand messaging.
• Campaign Management: Oversee the entire influencer campaign process, from influencer outreach to contract negotiation, content approval, and performance tracking.
• Content Strategy: Collaborate with influencers to create authentic and high-quality content that resonates with their audience and effectively promotes the brand's skincare products.
• Performance Tracking & Reporting: Monitor and analyze the performance of influencer campaigns (reach, engagement, conversions, etc.), providing insights and recommendations for improvement.
• Budget Management: Manage influencer campaign budgets, ensuring optimal ROI and performance against agreed KPIs.
• Trend Analysis: Stay updated on influencer marketing trends, industry best practices, and new opportunities to help optimize influencer partnerships.
• Collaboration with Internal Teams: Work closely with the content, social media, and marketing teams to ensure alignment across campaigns and consistency in brand messaging.
Requirements
• 2+ years of experience in influencer marketing, with hands-on experience managing paid influencer campaigns (mega, macro, micro).
• Strong knowledge of D2C skincare brands and their unique influencer marketing requirements.
• Experience with contract negotiation, content creation, and performance tracking for influencer campaigns.
• Excellent communication and relationship-building skills.
• Strong understanding of social media platforms, influencer engagement, and content trends in the skincare and wellness industry.
• Proficiency in influencer marketing tools and platforms.
• Creative thinker with a passion for skincare and influencer-driven marketing.
