Head of Sales and Marketing
Job Description
Role Description
• The Head of Sales and Marketing is a full-time, on-site role based in Pune City, responsible for leading the company’s sales and marketing strategy across key regions and channels.
• This role oversees planning and execution of sales targets, channel development, distribution expansion, and account management with modern trade, general trade, and institutional partners.
• Day-to-day responsibilities include managing and mentoring sales and marketing teams, monitoring performance metrics, and driving initiatives that strengthen brand visibility and consumer engagement. The role involves close collaboration with leadership, supply chain, and finance to align sales forecasts, promotions, pricing, and inventory with business goals.
• The Head of Sales and Marketing is expected to identify growth opportunities, optimize trade and consumer promotions, and ensure consistent, data-driven decision-making that supports profitable and sustainable expansion.
Qualifications
• Candidates should possess strong Sales and Sales Management skills, including target setting, territory planning, and channel development.
• Candidates should possess solid Account Management skills for handling key retail, distribution, and institutional partners.
• Candidates should possess robust Analytical Skills to interpret market data, sales performance, and consumer insights for strategic decisions.
• Candidates should possess effective Team Management skills to lead, coach, and motivate cross-functional sales and marketing teams.
• Proven experience 15+ years in FMCG sales and marketing, preferably with exposure to both urban and rural markets across various marketing channels (GT,MT, Institutional Sales).
• Demonstrated success in building and scaling brands, managing trade and consumer promotions, and driving market-share growth.
• Excellent communication, negotiation, and stakeholder management capabilities.
• Strong understanding of Indian retail dynamics, distribution models, and regional market nuances; experience in Maharashtra and nearby states is an advantage.
• Relevant academic background, such as a bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is preferred.
