Verified Job
Marketing
Head - Marketing - Electric Mobility
Marketing
#756060
Remote / WFH
Experia Services · New Delhi, Delhi ·
Job Description
Job description
Head of Marketing
Industry : Automobile/ EV / New Age Mobility
Experience : 8-12 Years
Location : Delhi NCR
We are looking for a dynamic and strategic marketing leader to drive the next phase of growth for a category-defining consumer brand in the Electric Mobility Space. This role requires a blend of performance-driven execution and brand-building expertise, with a strong bias for innovation, analytics, and customer-centricity.
Key Responsibilities :
1. Performance Marketing :
- Lead digital growth across channels including Google, Meta, and marketplaces
- Define and optimize CPC, CAC, and ROI benchmarks
- Drive SEO/SEM strategy and execution with a clear performance lens
- Demonstrate measurable success through high-impact campaigns
2. Content & Digital Ecosystem :
- Build and scale a high-quality content engine across platforms such as Instagram and YouTube
- Manage a network of creators, influencers, and production partners
- Balance cost, quality, and speed in content production
- Conceptualize and execute integrated campaigns
3. CRM & Customer Lifecycle Management :
- Design and implement customer segmentation strategies based on behavior and demographics
- Own lead lifecycle management including capture, scoring, and funnel optimization
- Drive marketing automation initiatives across email and engagement journeys
- Leverage CRM tools (e.g., Salesforce, Mailchimp, Klaviyo) for campaign execution
- Generate actionable insights through data analysis and reporting
- Ensure seamless integration of CRM with marketing and commerce platforms
- Develop systems to track customer feedback and improve NPS
- Build and manage brand community programs
4. Brand Strategy :
- Define brand positioning, purpose, and messaging architecture
- Develop long-term brand strategy to build differentiation and equity
- Analyze competitive landscape and identify whitespace opportunities
5. Brand Execution :
- Translate strategy into high-impact, multi-channel campaigns
- Ensure consistency across all brand touchpoints
- Lead development of brand guidelines, assets, and brand book
- Execute successful brand launches and large-scale campaigns
6. Agency & Partner Management :
- Manage cross-functional agency ecosystem including media, creative, PR, and influencer partners
- Evaluate performance, output quality, and cost efficiency
- Build scalable and effective external partnerships
7. Financial & ROI Management :
- Own marketing budgets and allocation strategy across channels
- Drive strong focus on return on marketing investment (ROMI)
- Optimize spend for maximum business impact
Leadership Expectations :
- Demonstrates innovative and disruptive thinking
- Highly analytical with strong attention to detail
- Collaborative approach with cross-functional stakeholders
- Self-driven with high ownership and accountability
- Deep customer empathy and advocacy mindset
- Operates effectively under constraints, believes in efficiency over excess
- Moves with speed and urgency
- Pushes for excellence and best-in-class outcomes
- Builds, mentors, and inspires high-performing teams
- Displays humility and continuous learning mindset
Ideal Candidate Profile :
- Proven leadership experience in marketing within a reputed consumer-focused organization(Automobile domain with strong Digital marketing experience)
- Minimum 3 years in a leadership or deputy leadership role
- Strong expertise in at least two core areas such as performance marketing, brand, or CRM
- MBA from a premier Tier 1 or Tier 2 institute preferred
- 8-12 years of overall experience with a consistent track record of impact
Head of Marketing
Industry : Automobile/ EV / New Age Mobility
Experience : 8-12 Years
Location : Delhi NCR
We are looking for a dynamic and strategic marketing leader to drive the next phase of growth for a category-defining consumer brand in the Electric Mobility Space. This role requires a blend of performance-driven execution and brand-building expertise, with a strong bias for innovation, analytics, and customer-centricity.
Key Responsibilities :
1. Performance Marketing :
- Lead digital growth across channels including Google, Meta, and marketplaces
- Define and optimize CPC, CAC, and ROI benchmarks
- Drive SEO/SEM strategy and execution with a clear performance lens
- Demonstrate measurable success through high-impact campaigns
2. Content & Digital Ecosystem :
- Build and scale a high-quality content engine across platforms such as Instagram and YouTube
- Manage a network of creators, influencers, and production partners
- Balance cost, quality, and speed in content production
- Conceptualize and execute integrated campaigns
3. CRM & Customer Lifecycle Management :
- Design and implement customer segmentation strategies based on behavior and demographics
- Own lead lifecycle management including capture, scoring, and funnel optimization
- Drive marketing automation initiatives across email and engagement journeys
- Leverage CRM tools (e.g., Salesforce, Mailchimp, Klaviyo) for campaign execution
- Generate actionable insights through data analysis and reporting
- Ensure seamless integration of CRM with marketing and commerce platforms
- Develop systems to track customer feedback and improve NPS
- Build and manage brand community programs
4. Brand Strategy :
- Define brand positioning, purpose, and messaging architecture
- Develop long-term brand strategy to build differentiation and equity
- Analyze competitive landscape and identify whitespace opportunities
5. Brand Execution :
- Translate strategy into high-impact, multi-channel campaigns
- Ensure consistency across all brand touchpoints
- Lead development of brand guidelines, assets, and brand book
- Execute successful brand launches and large-scale campaigns
6. Agency & Partner Management :
- Manage cross-functional agency ecosystem including media, creative, PR, and influencer partners
- Evaluate performance, output quality, and cost efficiency
- Build scalable and effective external partnerships
7. Financial & ROI Management :
- Own marketing budgets and allocation strategy across channels
- Drive strong focus on return on marketing investment (ROMI)
- Optimize spend for maximum business impact
Leadership Expectations :
- Demonstrates innovative and disruptive thinking
- Highly analytical with strong attention to detail
- Collaborative approach with cross-functional stakeholders
- Self-driven with high ownership and accountability
- Deep customer empathy and advocacy mindset
- Operates effectively under constraints, believes in efficiency over excess
- Moves with speed and urgency
- Pushes for excellence and best-in-class outcomes
- Builds, mentors, and inspires high-performing teams
- Displays humility and continuous learning mindset
Ideal Candidate Profile :
- Proven leadership experience in marketing within a reputed consumer-focused organization(Automobile domain with strong Digital marketing experience)
- Minimum 3 years in a leadership or deputy leadership role
- Strong expertise in at least two core areas such as performance marketing, brand, or CRM
- MBA from a premier Tier 1 or Tier 2 institute preferred
- 8-12 years of overall experience with a consistent track record of impact
