Verified Job
Jobs
Head Events
Jobs
#703985
Full Time
Job Description
Key Responsibilities:
- Develop an annual and quarterly events & activation roadmap for all parks.
- Design seasonal festivals, cultural programs, family-focused events, corporate engagement, and other initiatives aligned with park themes and local demographics.
- Conceptualize events to boost weekday and non-peak footfalls, increase repeat visitation, and extend dwell time.
- Collaborate with Revenue and F&B teams to maximize monetization and develop sponsorship and partnership-linked activation models.
- Build proprietary Zing Parks event IPs scalable across cities and develop recurring formats that become signature attractions.
- Lead school outreach, RWA engagement, corporate collaborations, brand tie-ups, and work closely with Digital Marketing to amplify events.
- Oversee event execution standards, safety compliance, create SOPs, playbooks, and review post-event performance and insights.
- Own event and activation budgets, track footfall uplift, monitor ROI, and coordinate with Finance and Revenue Assurance for reconciliation.
- Lead central and park-level events teams, build and manage vendor and artist networks, set KPIs, and scalable systems for expansion.
- Develop an annual and quarterly events & activation roadmap for all parks.
- Design seasonal festivals, cultural programs, family-focused events, corporate engagement, and other initiatives aligned with park themes and local demographics.
- Conceptualize events to boost weekday and non-peak footfalls, increase repeat visitation, and extend dwell time.
- Collaborate with Revenue and F&B teams to maximize monetization and develop sponsorship and partnership-linked activation models.
- Build proprietary Zing Parks event IPs scalable across cities and develop recurring formats that become signature attractions.
- Lead school outreach, RWA engagement, corporate collaborations, brand tie-ups, and work closely with Digital Marketing to amplify events.
- Oversee event execution standards, safety compliance, create SOPs, playbooks, and review post-event performance and insights.
- Own event and activation budgets, track footfall uplift, monitor ROI, and coordinate with Finance and Revenue Assurance for reconciliation.
- Lead central and park-level events teams, build and manage vendor and artist networks, set KPIs, and scalable systems for expansion.
