Google Ad Specialist

Job description

We are looking for an experienced and performance-driven Google Ads Specialist to join our team. The ideal candidate should have hands-on expertise in running and managing Google Ads campaigns across all major formats - including Search, Display, and Performance Max (PMax). You should have a strong analytical mindset, conversion-oriented thinking, and a proven track record of managing high-performing campaigns across various industries or product categories.

Job Description:
• Experience in Campaign Strategy Execution
• Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube Ads.
• Define campaign goals, targeting strategy, and keyword bidding frameworks.
• Ensure campaigns are aligned with brand goals, budgets, and timelines.
• Experience with Conversion Optimization Tracking.
• Set up and manage conversion tracking via Google Tag Manager and GA4.
• Continuously optimize campaigns to improve CTR, CVR, ROAS, and reduce CPA.
• Collaborate with designers and content teams for optimized ad creatives and landing pages.
• Experience with Performance Monitoring Reporting.
• Track campaign performance daily, analyze trends, and provide actionable insights.
• Prepare weekly/monthly performance reports using Google Ads Dashboard, Data Studio, and GA4.
• Conduct regular audits to identify optimization opportunities and eliminate underperforming segments.
• Experience with A/B Testing Experimentation.
• Run A/B tests on ad copies, creatives, audience targeting, landing pages, and bidding strategies.
• Implement learnings to enhance ad effectiveness and lead quality.
• Experience with Budget ROI Management
• Efficiently allocate and manage ad spend across campaigns for maximum returns.
• Recommend budget shifts based on real-time performance.
• Experience with Market Competitor Research
• Stay updated with industry trends, Google Ads product updates, and competitor strategies.
• Share market insights to influence campaign strategy and experimentation.

Technical Competency:
• Proven success in delivering high-ROI campaigns for lead generation and ecommerce.
• Proficient in using Google Ads, GA4, Google Tag Manager, Data Studio, Looker Studio, Keyword Planner.
• Strong analytical and problem-solving skills with command over campaign data.
• Experience with A/B testing frameworks and campaign experiments.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Google Ads Certification (preferred but not mandatory).
• Experience with LinkedIn Ads Google Ads. Read more