Executive |Digital Marketing

Job Title: Executive -Digital Marketing

OR Senior Executive

Female Candidates only

Experience of 2+ years from a Digital Advertising Marketing Agency or a Digital Communications Profile in a Luxury Brand

Bachelors or Masters in Mass Media/Mass Communications/Advertising/Marketing

Must be from a Tier 1 Digital Advertising Marketing Agency - Some top-of-the-mind agencies include Dentsu Creative (Isobar, WATConsult, Webschutney), 22feet, Indigo Consulting, Interactive Avenues, Wunderman Thompson, The Glitch, Schbang, and the likes.

Profile of the candidate in the Digital Advertising Marketing Agency should be into digital communications strategy planning in social media marketing is a must. Account Management experience without experience in planning and strategy will not be workable.

This is a Work From Office opportunity 5 days a week, with our office in Nariman Point. The candidate should be okay with that.

The candidate should possess excellent written and verbal communication skills.

Should be active on personal social media accounts (Instagram/Facebook/Twitter/LinkedIn).
Budget: 5.5L – 6L PA

Company Description:
TBZ Ltd. Is one of the pioneers in Indian Jewellery Industry since 1864. With around 31 stores pan India and counting more. To know more you can visit our web page.

https://www.tbztheoriginal.com/about-us.html

The ideal candidate must be able to think and act with focus on execution , be driven towards thinking digital, an effective communicator, capable of handling multiple projects at once, thrives in a rapidly-changing environment, and has strong communication and team working skills.

Responsibilities Include:

· Creating social media content , drive a strong and relevant content calendar for the brand

· Planning, executing (or even shooting) and coordinating with partners/internal teams on photo and video shoots (visual content creation on digital mediums)

· Managing social media captions and content on digital channels, including Instagram, Facebook, Twitter, YouTube and other relevant platforms

· Managing ORM across all digital channels

· Managing the digital marketing agencies, and liaising with them to ensure the objectives, strategy and execution for social media/digital media/SEO/website campaigns is on track

· Coordinating with the store and regional marketing teams to take care of their content requirements, and planning as well as executing their digital media campaigns

· Working closely with CRM, stores, marketing overall to guide the brand’s growth omni-channel via digital mediums like social media, e-commerce, marketplaces, paid digital media, website, SEO, SEM, SMS, email, WhatsApp, etc.

· Extracting data, compiling it and analyzing the campaign performance to make necessary improvements towards growing the brand on digital mediums

· Staying up-to-date with current trends on social media and digital mediums, and make relevant tweaks in the content strategy across all digital platforms

· Creating campaigns across digital mediums that promote audience interaction, increase audience presence, and encourage audience engagement

· Creating a presence on new and emerging digital platforms

· Content collaborations with celebrities, influencers, third party brand associations, etc. and coordinating with relevant teams on it

What We Are Looking For In The Candidate:

· Qualification: Bachelor’s Degree in Marketing/Advertising/Mass Communication/English Honours

· Experience: Minimum 1 - 3 years of experience in a similar role

· Preferably someone who has worked in a digital marketing/advertising/creative agency or has worked in the retail/luxury sector/ jewellery

· Experience in social media marketing is a must

· Should be out-and-out creative at heart and mind

· Hands-on experience with Microsoft Office (Powerpoint, Excel, Word, etc.)

· Experience in SEO, Google Analytics, digital media and website management is a bonus skill

· Excellent written and verbal communication skills

· Good interpersonal skills and a good team player

· Result oriented

Job Types: Full-time, Regular / Permanent

Salary: ₹40,000.00 - ₹50,000.00 per month

Benefits:
• Health insurance
• Provident Fund

Schedule:
• Day shift

Supplemental pay types:
• Performance bonus
• Yearly bonus

Ability to commute/relocate:
• Nariman Point, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Preferred)

Experience:
• Digital marketing: 2 years (Preferred)
• total work: 4 years (Preferred)

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