Director, Hardware Partnerships

What you’ll do:
Owns Hardware BD and Partnerships Strategy
Device-to-device integrations, sensing partnerships, OEMs, and hardware-anchored ecosystem plays (NFC, BLE, automotive, travel hardware surfaces). Software/API and data-layer partnerships are owned by the Ecosystem Partnerships team, this role partners closely with them on overlapping surfaces.
Define a multi-year vision for hardware partnerships across Oura’s current and future devices.
Identify opportunities to:
Deepen member engagement and retention
Drive distribution of Oura’s hardware portfolio through “better-together” integrations
Unlock new revenue streams for Oura
Continuously evaluating and sourcing external hardware opportunities how Oura can extend the value of the Oura experience inside and outside the ring.
Build and Scale Oura’s Hardware Partner Portfolio

Serve as the DRI for Oura's hardware partnerships portfolio, building it from the early existing foundation into a defined, scalable program that expands Oura's sensing and hardware capabilities.
Source, scope, and manage partnerships end-to-end, from initial evaluation through launch and post-launch performance.
Build the strategy and execution plan for each partnership, integrating a deep understanding of our hardware architecture, our partner ecosystem, and GTM motion into a coherent plan.
Ensure every integration is intuitive, trusted, and meaningfully improves the member experience.
Close High-Leverage Partnerships Opportunities

Lead deal strategy, negotiations, and integration planning with hardware ecosystem partners across sleep, activity, movement, and lifestyle surfaces (e.g., travel, automotive, and other adjacencies).
Optimize each partnership for:
Ease and speed of technical integration
Economics that drive both member adoption and long-term business value
Strategic alignment with Oura’s brand, mission, and roadmap
Build durable, high-leverage partnerships that compound in value as Oura’s hardware portfolio grows.
Closely Collaborate with Product & Engineering Teams
Partner closely with Product and Engineering to define:
Sensing and integration architecture for new partner categories
Security, compliance, and reliability requirements
Future-proofing for additional use cases across the hardware roadmap
Translate partner requirements into clear product direction and prioritization.
Go-to-Market & Awareness
Co-own the GTM strategy for hardware-enabled experiences with Commercial and Marketing leadership, accountable for partner launch outcomes, attach rates, and joint awareness metrics.
Drive awareness with partners and members so each integration is recognized and valued, not just available.
Position Oura’s hardware partnerships as a differentiated extension of our mission and member experience.
Shape Hardware-Led Differentiation

Partner with product, engineering, science, and market leaders on hardware-anchored propositions, movement, powering broader lifestyle capabilities (OEMs, NFC, BLE)
Identify where partnerships deepen differentiation and reinforce Oura’s moat
Strengthen Oura’s position as the health-sensing platform of choice
Lead, Grow, and Own Outcomes

Build and lead the Hardware Partnerships team from the ground up and scale the team as the portfolio matures.
Navigate regulated and health-adjacent categories with legal, clinical, and regulatory partners.
Own targets for device-anchored partner launches, attach rates, and ecosystem revenue across priority ICPs.
Leadership Accountability
Be accountable to Oura’s leadership team, including Product and Commercial leaders, for:
Adoption and usage metrics
Launch outcomes and overall experience quality
Partner success
Define and track KPIs that measure both near-term launch success and long-term portfolio value.
We’d love to have you on the team if you have
10+ years in BD or partnerships roles at consumer hardware, IoT, automotive, or adjacent businesses, ideally with deep, hands-on experience inside hardware-first companies.
Proven track record negotiating and scaling complex hardware partnerships across technical, commercial, and GTM dimensions.
Strong ability to operate as a builder and connector across Product, Engineering, Commercial, Legal, Finance, and Marketing.
Strategic thinker who can also drive execution in ambiguous, 0
1 environments.
Comfortable influencing senior leaders without direct authority, and operating at the pace of a fast-moving consumer hardware company.
Genuine passion for building products that blend hardware, software, and member value into something better than the sum of its parts.
Nice-to-haves

Experience launching hardware integrations with major OEMs
Background in regulated health/medical device categories
Track record of building partnerships orgs from 0
1 inside fast-scaling consumer hardware companies
Benefits
At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:

Competitive salary and equity packages
Health, dental, vision insurance, and mental health resources
An Oura Ring of your own plus employee discounts for friends & family
20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
Paid sick leave and parental leave
Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

Region 1: $200,600 - $236,000
Region 2: $182,750 - $215,000
Region 3: $164,900 - $194,000
A recruiter can determine your zones/tiers based on your US location.