Digital Marketing Specialist

bout Us

Uwin Education is a leading academic tuition provider based in Sydney, specialising in Selective School preparation, private school scholarships, HSC tutoring, and international competition training. Our programs support students from Year 1 to Year 12 with exceptional academic outcomes. We are now looking for a creative and data-driven Digital Marketing Specialist to help us reach and engage with our core audience through digital platforms, with a special focus on Chinese-speaking communities.

About the Role

This is a full-time, in-person position based at our Chatswood office. As our Digital Marketing Specialist, you will develop and deliver high-impact digital campaigns to grow student enrolments, especially through 小红书 (RedNote/Xiaohongshu). You will be responsible for producing culturally relevant and engaging content, analysing campaign data, and optimising our online presence for performance and visibility.

Key Responsibilities

Design and manage digital marketing campaigns across 小红书 (RedNote/Xiaohongshu), WeChat, Meta (Facebook/Instagram), and Google platforms.
Create high-quality visual and written content tailored to Chinese-speaking audiences, particularly parents.
Optimise Uwin's website and landing pages for SEO and conversion rate performance.
Plan and execute email marketing and automated CRM workflows.
Track and report on campaign metrics using tools like GA4, Looker Studio, and ad platform analytics.
Conduct trend and market research to identify new content ideas and strategic opportunities.
Coordinate seasonal campaigns, event promotions, and enrolment pushes aligned to the academic calendar.
Collaborate with internal teams and external creatives to maintain brand consistency.
Maintain and manage a structured digital content calendar.
Key Requirements

Bachelor’s degree in Marketing, Communications, Media, or a related field.
Strong proficiency in both written and spoken Chinese and English.
Thorough understanding of 小红书 (RedNote/Xiaohongshu) as a marketing platform, including content creation, user behaviour, and platform algorithms.
Confident in content production and campaign storytelling for Chinese-speaking parents.
Familiarity with Meta Ads Manager, Google Ads, Canva, SEO tools, and website CMS platforms.
Analytical and organised, with strong attention to detail and time management skills.
Creative thinker who can work independently and communicate ideas clearly.
What We Offer

Competitive salary package with superannuation.
A pivotal role in shaping the digital marketing direction of a fast-growing education company.
Professional development and growth opportunities in an agile, purpose-driven team.
A positive, supportive team culture and modern office in Chatswood, close to public transport.
Job Type: Full-time

Pay: $70,000.00 – $85,000.00 per year

Schedule:

Monday to Friday
Weekend availability
Supplementary Pay:

Bonus
Ability to commute/relocate:

Chatswood NSW 2067: Reliably commute or planning to relocate before starting work (Required)
Language:

Chinese (Required)
Work Authorisation:

Australia (Required)
Work Location: In person

Application Deadline: 31/07/2025

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