Digital Marketing Specialist

As a digital marketer in a tech education institution, you will drive web traffic to our clients site help people avail of learning opportunities to get their dream careers as software engineers. You will be managing our clients web and social media, and optimizing web conversions through advertising. You will learn how to master not only the usual channels like Facebook ads/pages, but also the latest technologies, such as marketing automation, chatbot, Zapier, CRM, and engineering tools such as Jenkins, Redmine, Asana and Django.

Department: Marketing

Project Location(s): Chennai

Work Scope
• Develop marketing strategies by continuously improving market personae, customer journey, user funnel, and competitor research
• Generate leads through A/B testing using Facebook ads, SEM, SEO, Content, Social Media, Chatbot, Email marketing and Marketing automation
• As part of an agile development team, work closely with developers and UI/UX designers to update website contents and propose new features
• Gauge, monitor, report, and analyze the performance of all digital marketing efforts to make data-based decisions quickly

Qualifications
• Degree in any field
• At least 3 year prior experience in Digital Marketing is required
• Marketing expertise
• Excellent written English skills
• Data-driven thinking and an inclination for data-based initiatives
• Able to recommend out-of-the-box initiatives
• Great passion for performance and learning Read more