Senior Marketing Manager | FMCG |8|12 yrs|

Experience 8 - 10 Years

Qualification MBA - Marketing (Only from recognized institutes)

Job Location Corporate Office, Chennai

Responsibility - Responsible for the strategic management of the assigned brand in order to achieve the business targets and Brand health parameters and targets that include brand awareness, trials, volumes, spends optimization and effectiveness, market share, Household penetration and Brand equity; across all markets.

Focus Area - Increase MS for the Brand/Category

- Drive Consumer Recruitment Retention

- Brand PL Responsibility Management

- Brand/Category innovation NP launches

- Design achieve Brand communication Objectives

- Plan Achieve Brand Media Objectives

Role Key Expectations

(50% Strategic 50% Operational) - Continuous Consumer understanding need gap analysis through multiple structured research and insight mining tools. Use Consumer learnings and trends to formulate Marketing and brand plans

- Brand Strategy and planning overall STP strategies for the respective brand/s.

- Translate brand strategies into brand / marketing plans, brand positioning and go-to-market strategies - both short term and long term.

- Conceptualize implement 360-degree(Integrated) marketing and communication programs.

- Establish performance specifications, cost and price parameters, market applications and sales estimates for new product launches.

- Measure and report performance of all marketing campaigns, activations, and assess against goals.

- Monthly Annual BTL/ ATL input Planning Monitoring

- Oversee marketing and advertising activities to ensure consistency with product line strategy.

- Coordinating with advertisement agencies and media houses for brand collaterals and brand activations.

- Coordination with agencies to develop and execute the product Campaigns.

- Conceptualize and deploy the digital and social media campaigns in line with brand plans.

Gender Women candidate for one of the two positions

Age 35

Language Local language (Tamil Fluency in English - mandatory Read more